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  • The Dark Side of Marketing

    Technology, Consumer Autonomy and Recuperative Marketing

    Series series Business and Management (R0)
    This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology, ... Leer más

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  • Addressing Contemporary Challenges in the B2B Hospitality Sector

    The hospitality industry is a cornerstone of global commerce, facilitating business relationships, conferences, events, and the exchange of ideas. However, in recent years, the B2B hospitality sector has faced unprecedented challenges that have altered the way businesses operate within this space. From the impact of the COVID-19 pandemic on travel and in-person meetings to the rise of virtual and ... Leer más

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  • Integrated Business Models in the Digital Age

    Principles and Practices of Technology Empowered Strategies

    Series series Business and Management (R0)
    Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.In this edited volume, authors explore ... Leer más

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  • Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

    Edición de Sumesh Singh Dadwal ...
    Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these ... Leer más

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    A Human-centric Approach

    Series series Routledge Studies in Management, Organizations and Society
    The Fourth Industrial Revolution means the widespread digitization of economic processes using more economical and efficient production technologies. Orientation towards productivity, flexibility and low production costs results in a slow process of dehumanization of industry and focus only on implementing digital technologies of Industry 4.0. A natural consequence of this trend is the concern of ... Leer más

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  • Digital Transformation of Business World

    A Managerial Perspective

    Edición de Madhu Jasola, Nripendra Singh ...
    Series series Advances in Digital Technology and Data-Driven Business Practices
    Digital transformation is the integration of digital technologies across all facets of an organization, reshaping its operations, business models and customer interactions. In today's rapidly evolving business environment, digital transformation has emerged as a driving force for organizational success and competitiveness.Digital Transformation of Business World examines the power of digital ... Leer más

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  • Cases on AI Ethics in Business

    Organizations face a pressing challenge in today's rapidly evolving economies: navigating the ethical complexities of adopting Artificial Intelligence (AI) and related technologies. As AI becomes increasingly integral to operations, transparency, fairness, accountability, and privacy concerns are more critical than ever. Organizations need practical guidance to develop and implement AI ethics ... Leer más

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  • Strategic Innovation in the Digital Era

    Aligning Technology, Culture, and Leadership

    This book presents a comprehensive guide to strategically leveraging digital technologies to drive innovation and build sustainable competitive advantage. It explores both the technical and managerial dimensions of digital transformation, emphasizing the critical alignment between technology adoption, organizational culture, and leadership practices.Key topics include digital transformation ... Leer más

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  • Digital Leadership

    Integrating Technology for Organizational Success

    Edición de Manisha Singh, Renu Jangra ...
    In today's rapidly evolving business landscape, effective leadership is increasingly synonymous with adept digital strategy.Digital Leadership: Integrating Technology for Organizational Success delves into the crucial intersection of leadership and technology, offering a comprehensive guide for leaders navigating the complexities of the digital age. This edited volume brings together insights from ... Leer más

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  • Business Transformation in the Era of Digital Disruption

    In a world where technology evolves rapidly, traditional business models face unprecedented challenges. Companies must adapt to the accelerating pace of innovation, which demands agile strategies and the integration of new technologies to remain competitive. The rise of digital platforms, automation, and data analytics has shifted market dynamics, compelling businesses to rethink their operations, ... Leer más

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  • Exploring Human Resource Innovations in E-Economy

    In the e-economy, organizations change human resource (HR) practices to keep pace with digital transformation and shifting workforce dynamics. As businesses operate in technology-driven environments, innovative HR strategies, like digital talent acquisition, remote workforce management, AI-assisted recruitment, and data-driven performance analytics, have become essential for maintaining ... Leer más

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  • DigiTech Agility for Business Competitiveness and Innovation Imperatives

    Edición de Nazrul Islam, Serajul I. Bhuiyan ...
    In today’s rapidly evolving digital economy, agility has become critical in business competitiveness and innovation. Organizations can harness digital technologies, adaptive strategies, and agile methodologies to thrive amid constant disruption. By merging technologies such as AI, data analytics, and cloud solutions, businesses can accelerate decision-making and foster a culture of continuous ... Leer más

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