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  • Digital Transformation for Business Sustainability and Growth in Emerging Markets

    Digital transformation in organisations can improve business agility, operational efficiency, customer service, and contribute to sustainability initiatives. Digital transformation isn’t always easy to implement; organisations can experience resistance to change and a lack of skilled employees.While there is extensive research on digital transformation, there is a lack of research that focuses ... Leer más

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  • Eco Illusions

    Unmasking Greenwashing in the Shared Economy

    Some businesses engage in "greenwashing" or "shared washing," creating a misleading eco-friendly image to deceive consumers into thinking their services are environmentally friendly. As people become more aware of their environmental impact, scrutiny of these deceptive practices in the shared economy has increased. This phenomenon skews public perception, making companies seem more environmentally ... Leer más

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  • Market Grooming

    The Dark Side of AI Marketing

    Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.This comprehensive collection of research articles covers various aspects of AI and its impact on marketing, ... Leer más

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  • Technology and Talent Strategies for Sustainable Smart Cities

    Digital Futures

    Governments, communities, and developers are considering the use of ICT, renewable energies, and a host of other technologies to build smart cities that meet the economic, social, environmental, and cultural needs of the present as well as the future. However, are our cities ready for this technological shift? Can we put expansion behind us and focus on sustainability and re-generatability? Are ... Leer más

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    Series series Advanced Strategies in Entrepreneurship, Education and Ecology
    Contemporary markets are increasingly complex and dynamic. Diverse business contexts have become closer, and are increasingly influenced by socio-economic and technological factors. Firms nowadays build alliances even with competing players to ensure entrepreneurial survival and growth. This publication aims to investigate, compare, and contrast the theoretical and practical elements of business ... Leer más

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  • Disruptive Technology: Concepts, Methodologies, Tools, and Applications

    The proliferation of entrepreneurship, technological and business innovations, emerging social trends and lifestyles, employment patterns, and other developments in the global context involve creative destruction that transcends geographic and political boundaries and economic sectors and industries. This creates a need for an interdisciplinary exploration of disruptive technologies, their impacts ... Leer más

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  • Socially Responsible Approaches for Sustainable E-Commerce

    As e-commerce expands across the globe, its environmental and social impacts have come under scrutiny. While digital marketplaces offer convenience and economic growth, they also contribute to issues such as packaging waste, labor exploitation, and carbon emissions. To address these challenges, socially responsible approaches to sustainable e-commerce are essential, prioritizing ethical supply ... Leer más

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  • Supply Chain Management for Climate Action, Social Accountability, and Economic Resilience

    Edición de Atour Taghipour ...
    The global landscape of supply chain management is undergoing rapid transformation, driven by the urgent need for climate action, the growing demand for social accountability, and the imperative to build economically resilient systems. These three forces are no longer independent priorities but intersecting dimensions of modern supply chains. Organizations are increasingly expected to reduce ... Leer más

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  • Strategic Innovation in the Digital Era

    Aligning Technology, Culture, and Leadership

    This book presents a comprehensive guide to strategically leveraging digital technologies to drive innovation and build sustainable competitive advantage. It explores both the technical and managerial dimensions of digital transformation, emphasizing the critical alignment between technology adoption, organizational culture, and leadership practices.Key topics include digital transformation ... Leer más

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  • Sustainable Business Model Design

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    Many companies today are turning to sustainable business models in order to maximize success while utilizing environmentally and socially responsible practices. This book offers the first comprehensive list of patterns of sustainable business models and presents an accessible approach to change existing business models and design new ones from scratch. The 50 patterns for sustainable business ... Leer más

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  • Artificial Intelligence in Accounting

    Organisational and Ethical Implications

    Edición de Othmar M. Lehner, Carina Knoll ...
    Series series Routledge Studies in Accounting
    Artificial intelligence (AI) and Big Data based applications in accounting and auditing have become pervasive in recent years. However, research on the societal implications of the widespread and partly unregulated use of AI and Big Data in several industries remains scarce despite salient and competing utopian and dystopian narratives.This book focuses on the transformation of accounting and ... Leer más

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  • The Smart City Transformations

    The Revolution of The 21st Century

    A handbook for the practitioners, this book is a complete treatise on the topic of Smart, covering:A comprehensive framework with the needed definitions, concepts, strategies, approaches, and technologies to develop and manage a greenfield or brownfield Smart city.Integrating economics, developmental concepts, engineering, environment and governance that sets the definitive foundation of the Smart ... Leer más

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