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  • Creating Urgency

    How to Flip the Script—and Win

    The companies that win aren’t the ones with the best product, but the ones that make every buyer move now**—not later.**Stop losing to buyer indecision and stalled conversations, and instead learn how to create urgency, transforming hesitation into momentum that drives faster deals and bigger wins.In Creating Urgency, Steven Mark Kahan draws on decades of experience helping startups scale to ... Leer más

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  • High-Velocity Digital Marketing

    Silicon Valley Secrets to Create Breakthrough Revenue in Record Time

    High-Velocity Digital Marketing provides B2B sales and marketing teams with a blueprint for quickly accelerating revenue growth67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process.During his 30+ year career, Steven Mark Kahan has developed a digital marketing ... Leer más

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  • Audiolibro

    High-Velocity Digital Marketing

    Silicon Valley Secrets to Create Breakthrough Revenue in Record Time

    Narrado por Lyle Blaker ...

    Completo

    6 hora 15 minutos

    67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process.During his thirty-plus-year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing, ... Leer más

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  • Customer Success

    How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

    Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' ... Leer más

    $19.00 USD

  • Product Management For Dummies

    Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into ... Leer más

    $17.00 USD

  • Mastering AliExpress Dropshipping - A Comprehensive Guide

    Building a Profitable E-Commerce Empire from scratch

    de Alon Drilich ...
    Series Libro 3 - Mastering Marketplaces: The Dropshipping Series
    "Mastering AliExpress Dropshipping - A Comprehensive Guide" is a definitive roadmap for aspiring e-commerce entrepreneurs, offering valuable insights and strategies for building a thriving dropshipping business. From understanding dropshipping basics to scaling operations and navigating legal considerations, this concise guide equips readers with actionable advice and recommended resources for ... Leer más

    $4.00 USD o gratis con Kobo Plus

  • Inspired

    How to Create Tech Products Customers Love

    de Marty Cagan ...
    Series series Silicon Valley Product Group
    Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management ... Leer más

    $19.00 USD

  • The B2B Social Media Book

    Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

    Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a ... Leer más

    $15.00 USD

  • The Engineering Executive's Primer

    Impactful Technical Leadership

    de Will Larson ...
    As an engineering manager, you almost always have someone in your company to turn to for advice: a peer on another team, your manager, or even the head of engineering. But who do you turn to if you're the head of engineering? Engineering executives have a challenging learning curve, and many folks excitedly start their first executive role only to leave frustrated within the first 18 months.In ... Leer más

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  • Scrum Basics

    A Very Quick Guide to Agile Project Management

    de Tycho Press ...
    The Elements of Agile and Scrum in a NutshellWhether you're new to agile software development or considering Scrum for general project management, Scrum Basics compiles all of the essentials into one handy little guide. Learn how agile teams use Scrum, with:A simple summary of agile project management basics like the Agile Manifesto and 12 Agile PrinciplesA concise overview of Scrum roles, ... Leer más

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  • Project Management, Sixth Edition

    Series series Idiot's Guides
    Successful project management requires organization, skill, and a systematic approach to ensure that projects are delivered on time and on budget. For both small and large organizations, Idiot's Guides: Project Management, Sixth Edition, is fully updated and includes coverage on the Fifth Edition of PMBOK (Project Management Body of Knowledge). Covering all of the latest methodologies, this new, ... Leer más

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  • The Agile Manifesto Unfolds

    The Guide To Success With Agile Software Development

    de Maik Seyfert ...
    Series Libro 1 - Agile Software Development
    Scrum, Extreme Programming (XP) and Kanban are widely spread methodologies for Agile software development and all will work great if the Agile Manifesto and it’s 12 principles are respected. The Agile Manifesto and especially the 12 underlying principles are fundamental in order to achieve adaptability, flexibility and self-organization as well as being positioned for innovation and to be able to ... Leer más

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