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1 - 12 de 12 resultados para “steve baron”
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  • Service and Service Systems

    Provider Challenges and Directions in Unsettled Times

    de Steve Baron ...
    This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic approach, the text focuses on the two main issues of interest to managers who deal with overseas operations. The first main issue is how uncertain foreign exchange (FX) rate changes affect a firm's ongoing cash flows and equity value, and what can be done ... Leer más

    $8.99 USD

  • Relationship Marketing

    A Consumer Experience Approach

    de Steve Baron, Tony Conway, Gary Warnaby ...
    Series series SAGE Advanced Marketing Series
    The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a ... Leer más

    $87.99 USD

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  • Managing Change, Creativity and Innovation

    de Costas Andriopoulos, Patrick Dawson ...
    A fresh approach to managing organizational change by looking at it as complex, dynamic and messy as opposed to a series of neat, linear stages and processes leading to success.Key to the approach is the idea that change, creativity and innovation all overlap and interconnect rather than being three separate areas of study and that managing the three together is central to organizations having the ... Leer más

    $84.99 USD

  • Marketing Communications

    Touchpoints, Sharing And Disruption

    de Chris Fill, Sarah Turnbull ...
    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Leer más

    $41.99 USD

  • Service Quality Management in Hospitality, Tourism, and Leisure

    de Connie Mok, Beverley Sparks, Jay Kadampully ...
    Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts ... Leer más

    $101.99 USD

  • Construction Management

    New Directions

    de Denny McGeorge, Patrick X. W. Zou ...
    The construction industry faces continual challenges and demands, due to market conditions and coercion by governments, for improvements in safety, quality and cost control, and in the avoidance of contractual disputes. To meet these challenges construction enterprises need to constantly seek new directions and business models in construction management. A number of tools, methods and concepts ... Leer más

    $60.00 USD

  • Leadership in Health Care

    A European Perspective

    de Neil Goodwin ...
    Series series Health Management
    This unique text is the first to explore leadership in the context of healthcare systems across Europe. It investigates leadership and management learning against the backdrop of increasing European parliamentary influence, the expansion of EU membership, and the increasing number of patients, staff, governments and healthcare employers viewing Europe as a single market for healthcare provision ... Leer más

    $73.99 USD

  • Managing Change

    de Bernard Burnes ...
    Bernard Burnes is Professor of Organisational Change at Stirling Management School, University of Stirling. ... Leer más

    $41.99 USD

  • Organisational Behaviour

    Individuals, Groups and Organisation

    de Ian Brooks ...
    This new edition has major changes to the text to embrace international contexts and the modern realities of OB. It has proved a popular student choice because it combines relative brevity with thorough coverage and plentiful real-world examples. ... Leer más

    $40.99 USD

  • Facilities Change Management

    Edición de Edward Finch ...
    Modern organisations are subject to continual change - technologies evolve, organisational structures are modified, people and underlying cultures are transformed. Yet the facilities that organisations occupy are static and can impede the changes that are essential to organisational survival. The response to change in terms of property and support services is often too little too late - leading to ... Leer más

    $63.00 USD

  • ABC of Clinical Leadership

    de Tim Swanwick, Judy McKimm ...
    Series series ABC Series
    The ABC of Clinical Leadership explores and develops the key principles of leadership and management. It outlines the scope of clinical leadership, emphasising its importance in the clinical context, especially for improving patient care and health outcomes in rapidly changing health systems and organisations. Using short illustrative case studies, the book takes a systematic approach to ... Leer más

    $34.00 USD

  • Learning and Talent Development

    de Jim Stewart, Clare Rigg ...
    Written for the CIPD Level 7 Advanced module of the same name, Learning and Talent Development combines a clear and concise structure and writing style with an academic and critical approach to the subject. It analyses and evaluates a range of learning and talent development theories and strategies so students can learn how to take the lead and confidently initiate, develop and implement these ... Leer más

    $64.99 USD