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“stan maklan”

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  • Customer Relationship Management

    Concepts, Applications and Technologies

    de Daniel D. Prior, Francis Buttle, Stan Maklan ...
    This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and ... Leer más

    $94.99 USD

  • Customer Relationship Management

    de Simon Knox, Adrian Payne, Lynette Ryals, Stan Maklan, Joe Peppard ...
    Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book backs up these five processes - strategy development, value creation, channel and media integration, ... Leer más

    $99.99 USD

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  • Business Analysis

    Fourth edition

    de Debra Paul, James Cadle, Malcolm Eva, Craig Rollason, Jonathan Hunsley ...
    Business analysis is a key discipline within business transformation projects. Too often business changes are introduced without such analysis, leading to failed projects, wasted investment and unnecessary business disruption. Effective business analysis enables greater project success, informed investment and beneficial business outcomes.Business Analysis describes the entire landscape for ... Leer más

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  • Digital Marketing

    de Dave Chaffey, Fiona Ellis-Chadwick ...
    Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their ... Leer más

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  • Business Analysis Techniques

    123 essential tools for success - Third edition

    de James Cadle, Debra Paul, Jonathan Hunsley, Adrian Reed, David Beckham, Paul Turner ...
    Business Analysis has never been more important, and valuable, to organisations as they strive to adapt to an ever-changing and faster-changing environment. This expanded edition of Business Analysis Techniques provides detailed guidance on the range and application of the techniques available to assist business analysts and others in their work.Business Analysis Techniques provides a foundation ... Leer más

    $53.99 USD

  • Win with Advanced Business Analytics

    Creating Business Value from Your Data

    de Jean-Paul Isson, Jesse Harriott ...
    Series series Wiley and SAS Business Series
    Plain English guidance for strategic business analytics and big data implementationIn today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear ... Leer más

    $36.00 USD

  • Handbook of CRM

    de Adrian Payne ...
    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent ... Leer más

    Antes $94.99 USD Ahora $79.99 USD

  • The AMA Handbook of Project Management

    de Paul C. Dinsmore, Jeannette Cabanis-Brewin ...
    A comprehensive reference presenting the critical concepts and theories all project managers must master, The AMA Handbook of Project Management compiles essays and advice from the field’s top professionals. Compatible with the most recent edition of the Project Management Body of Knowledge® and featuring new data on the Project Management Office, the completely revised third edition shows readers ... Leer más

    $14.99 USD

  • Data-Driven Organization Design

    Delivering Perpetual Performance Gains Through the Organizational System

    de Rupert Morrison ...
    SHORTLISTED: CMI Management Book of the Year 2017 - Management Futures CategoryUnderstand how to drive business performance with your organizational data and analytics in the second edition of Data-Driven Organization Design.Using data and analytics is a key opportunity for businesses to transform performance and achieve success. With a data-driven approach, all the elements of the organizational ... Leer más

    $53.99 USD

  • Strategic Leadership of Portfolio and Project Management

    Bridging the Gaps Between Setting and Executing Strategy

    de Timothy J. Kloppenborg, Laurence J. Laning ...
    As an executive, your organization may have limited resources. This book will instruct you and your leadership teams on implementing strategy through identifying, selecting, prioritizing, resourcing, and governing an optimal work portfolio. You’ll learn how to sponsor every project stage, as well as leading project managers as direct reports. Detailed advice is given for developing project ... Leer más

    $6.99 USD

  • e-Marketing

    Applications of Information Technology and the Internet within Marketing

    de Cor Molenaar ...
    Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.In this brand new textbook, Cor Molenaar summarizes classic concepts and current ... Leer más

    $101.99 USD

  • E-Commerce Concepts

    de Dr Randall J Dyck ...
    This book is a mix of practical and conceptual knowledge for e-commerce that discusses strategies to use when a business wants to take advantage of e-commerce to increase their sales and international exposure. The material is based on the author's 20 years of applying it in industry, his doctoral studies of e-commerce, and on his lecture notes for e-commerce that have accumulated over the last ... Leer más

    $2.95 USD