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  • Emergency Response Decision Support System

    Series series Business and Management (R0)
    This book mainly addresses the Emergency Response Decision Support System (ERDSS) and its applications, making use of ten related modules and a number of key technologies, especially Disaster Assessing Technology, Adaptive Information Evaluation Technology and Knowledge Management Technology. The book is especially valuable in coping with disasters that result in the loss of human life and ... Leer más

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  • Breakthrough Marketing Plans

    How to Stop Wasting Time and Start Driving Growth

    de Tim Calkins ...
    Series series Business and Management (R0)
    Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create ... Leer más

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  • Data Crush

    How the Information Tidal Wave Is Driving New Business Opportunities

    This invaluable resource examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge.The Internet used to be a tool for telling your customers about your business. Now, it’s real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand ... Leer más

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  • Information Management

    An Informing Approach

    Information and its management is central to modern society. Organizations – private and public, national and international – have recognized that information is a key resource and that its management is critical for success.Existing books on information management focus on the abilities of computers to process data, the development of information systems, and the management of IT resources. They ... Leer más

    $58.99 USD

  • Innovative Research Methodologies in Management

    Volume I: Philosophy, Measurement and Modelling

    Edición de Luiz Moutinho, Mladen Sokele ...
    A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new ... Leer más

    $116.99 USD

  • Autopoietic Knowledge Systems in Project-Based Companies

    de K. Koskinen ...
    Series series Business and Management (R0)
    This book gives an alternative observational scheme to better understand knowledge creation and learning in project-based companies. It builds upon emergent new ways of looking at projects which is important - as any discipline stays alive by reflection and re-framing ideas as they are challenged, argued and clarified. ... Leer más

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  • Unpacking Open Innovation

    Highlights From a Co-Evolutionary Inquiry

    Disintegrated or distributed innovation, collaborative innovation, collective invention, collegial innovation, free innovation, open knowledge disclosure, free knowledge disclosure: are these all the same thing? This shows us there is some confusion regarding open innovation, or at least there is a need to cast a wider net around what open innovation is all about. The prevailing thought is that ... Leer más

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  • Tribal Marketing, Tribal Branding

    An expert guide to the brand co-creation process

    Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. ... Leer más

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  • Making Better Decisions Using Systems Thinking

    How to stop firefighting, deal with root causes and deliver permanent solutions

    Series series Business and Management (R0)
    This book provides a framework to help managers go beyond simply fighting fires every day, offering the tools to address the underlying causes of recurring problems and deliver long-term solutions.The most obvious part of any problem is the pain it causes. The desire to end the pain and find a solution – any solution – that will make it go away now is usually so great that it blinds managers to ... Leer más

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  • Innovative Research Methodologies in Management

    Volume II: Futures, Biometrics and Neuroscience Research

    Edición de Mladen Sokele, Luiz Moutinho ...
    Series series Business and Management (R0)
    A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new ... Leer más

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  • Business Intelligence

    4th European Summer School, eBISS 2014, Berlin, Germany, July 6-11, 2014, Tutorial Lectures

    Series series Computer Science (R0)
    This book constitutes the tutorial lectures of the 4th European Business Intelligence Summer School, eBISS 2014, held in Berlin, Germany, in July 2014.The tutorials presented here in an extended and refined format were given by renowned experts and cover topics including requirements engineering for decision-support systems, visual analytics of large data sets, linked data and semantic ... Leer más

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  • Bending the Arc of Innovation: Public Support of R&D in Small, Entrepreneurial Firms

    de A. Link, J. Scott ...
    Series series Economics and Finance (R0)
    In this exciting work, Link and Scott summarize more than a decade of their research on public support of R&D in small, entrepreneurial firms, concluding public R&D investments, primarily funded by the U.S. Small Business Innovation Research (SBIR) program, are indeed bending the arc of innovation. Firms that receive SBIR project funding would not undertake the projects in the absence of SBIR's ... Leer más

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