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  • Labor in a Globalizing City

    Economic Restructuring in São Paulo, Brazil

    Series series Earth and Environmental Science (R0)
    The extraordinary stories of low-income women living in São Paulo, industrial case studies and the details of three squatter settlements, and communities in the periphery researched in Simone Buechler’s book, Labor in a Globalizing City, allow us to better understand the period of economic transformation in São Paulo from 1996 to 2003. Buechler’s in-depth ethnographic research over a period of 17 ... Leer más

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  • The Economy of Ireland

    National and Sectoral Policy Issues

    Edición de John W. O'Hagan, Carol Newman ...
    An essential book for students of economics as well as economists and policymakers. The twelfth edition of this enduring and popular book surveys all major changes in the Irish economy in the past fifteen years, with particular emphasis on the last five years. In this new edition, the authors examine: - The broad historical context to a study of the Irish economy. - Ireland's hard landing, ... Leer más

    $29.99 USD o gratis con Kobo Plus

  • The Marketing Mix

    Master the 4 Ps of marketing

    de 50minutes ...
    Series Libro 8 - Management & Marketing
    Master the 4 Ps of marketingThis book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.In 50 minutes you will be able to:• Launch a new product or test an existing marketing strategy• Understand the 4 Ps of the marketing mix and use them to attract your target market• Analyze case studies of well ... Leer más

    $9.99 USD

  • The Intuitive Customer

    7 Imperatives For Moving Your Customer Experience to the Next Level

    Series series Business and Management (R0)
    Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences. ... Leer más

    $53.99 USD

  • Measuring Customer Experience

    How to Develop and Execute the Most Profitable Customer Experience Strategies

    de Philipp Klaus ...
    Series series Business and Management (R0)
    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Leer más

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  • The Social Benefits of Education

    Edición de Jere R. Behrman, Nevzer Stacey ...
    Series series Economics Of Education
    For decades, the primary argument in justifying education has been based on its direct economic effects. Yet education also provides "social benefits" for individuals and society at large, including a better way of taking care of ourselves, and consequently creating a better society to live in. Though it is difficult to quantify these social benefits, a more systematic analysis would improve our ... Leer más

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  • Chinese Business

    Rethinking Guanxi and Trust in Chinese Business Networks

    Edición de Chee-Kiong Tong ...
    Series series Business and Management (R0)
    The nature, institutional foundations, and issues surrounding the apparent success of Chinese business networks is examined in this book. Major concepts such as guanxi, xinyong and gangqing, exploring the nature of trust, relationships and sentiments in Chinese business networks, are re-examined. A significant amount of literature has been devoted to the study of Chinese business, and it largely ... Leer más

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  • How Asian Women Lead

    Lessons for Global Corporations

    de J. Horan ...
    Series series Business and Management (R0)
    How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surface to show cultural and family perspectives. ... Leer más

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  • Evidence-based Policy Making in Labor Economics

    The IZA World of Labor Guide 2017

    Evidence-based Policy Making in Labor Economics distills and condenses the best thinking and research on labor economic issues to enable decision makers make better informed policy decisions.Written by well-known labor economists worldwide, research findings on key policy issues are presented in a compact and readable format, as distillations of comprehensive evidence-based research with concise ... Leer más

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  • Customer Visits: Building a Better Market Focus

    Building a Better Market Focus

    Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, ... Leer más

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  • The Economics of Professional Road Cycling

    Edición de Daam Van Reeth, Daniel J. Larson ...
    Series series Economics and Finance (R0)
    Over the past decade, a growing body of academic literature on the economics of road cycling has been amassed. This book is the first volume to bring together a majority of the academic research and knowledge on the economics and management of professional road cycling. Each chapter treats a particular economic aspect of the sport, from organizational structure to marketing, labor, game theory, ... Leer más

    $152.09 USD

  • India Reloaded

    Inside India’s Resurgent Consumer Market

    de D. Sinha ...
    Series series Business and Management (R0)
    Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, ... Leer más

    $31.99 USD