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Jugaad Innovation

Think Frugal, Be Flexible, Generate Breakthrough Growth

de Navi Radjou, Jaideep Prabhu, Simone Ahuja ...

"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]."—The EconomistA frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation ... Leer más

$18.00 USD

Disponible también en: Audiolibro

"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]."—The EconomistA frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation
... Leer más

Disponible también en: Audiolibro
Jugaad Innovation

Pensa frugale, sii flessibile, genera una crescita dirompente

de Navi Radjou, Jaideep Prabhu, Simone Ahuja, Federico Rampini ...

L’innovazione è diventata una direttrice sempre più importante per lo sviluppo delle aziende e un percorso obbligato in tempi di crisi. Tuttavia, il modello di innovazione tradizionale dell’Occidente è stato recentemente messo a dura prova dalla competizione dei mercati emergenti, che producono soluzioni efficienti a costi minori. Soprattutto in tempi di crisi, i consumatori sono sempre più spinti ... Leer más

$11.99 USD

L’innovazione è diventata una direttrice sempre più importante per lo sviluppo delle aziende e un percorso obbligato in tempi di crisi. Tuttavia, il modello di innovazione tradizionale dell’Occidente è stato recentemente messo a dura prova dalla competizione dei mercati emergenti, che producono soluzioni efficienti a costi minori. Soprattutto in tempi di crisi, i consumatori sono sempre più spinti
... Leer más
L'Innovation Jugaad - Redevenons Ingénieux !

de Navi Radjou, Jaideep Prabhu, Simone Ahuja ...

"La France, grand pays d'ingénieurs, doit redevenir ingénieuse. Les territoires nous montrent le chemin."Une révolution positive, alimentée par l'ingéniosité humaine, est en marche partout en France. Elle réinvente nos modèles économiques et sociétaux, mais aussi nos schémas de pensée.L'arme secrète de ces innovateurs français est le jugaad, un état d'esprit agile, frugal et inclusif, qu'incarnent ... Leer más

$18.99 USD

"La France, grand pays d'ingénieurs, doit redevenir ingénieuse. Les territoires nous montrent le chemin."Une révolution positive, alimentée par l'ingéniosité humaine, est en marche partout en France. Elle réinvente nos modèles économiques et sociétaux, mais aussi nos schémas de pensée.L'arme secrète de ces innovateurs français est le jugaad, un état d'esprit agile, frugal et inclusif, qu'incarnent
... Leer más
Audiolibro

Jugaad Innovation

Think Frugal, Be Flexible, Generate Breakthrough Growth

de Simone Ahuja, Jaideep Prabhu, Navi Radjou, Kevin Roberts ...

Narrado por Clinton Wade ...

Completo

8 hora 13 minutos

Innovation is a major directive at companies worldwide. Everyone wants to know how to get more out of their efforts, to make good ideas cost less and last longer. But in these tough timesand as the global business landscape becomes increasingly complex and diverse we cant rely on the old formula that has sustained innovation efforts for decades: a mix of top-down policies, expensive RMittiCool, an ... Leer más

$19.99 USD

Disponible también en: eBook

Innovation is a major directive at companies worldwide. Everyone wants to know how to get more out of their efforts, to make good ideas cost less and last longer. But in these tough timesand as the global business landscape becomes increasingly complex and diverse we cant rely on the old formula that has sustained innovation efforts for decades: a mix of top-down policies, expensive RMittiCool, an
... Leer más

Disponible también en: eBook

Audiolibro

Reverse Innovation

Create Far From Home, Win Everywhere

de Vijay Govindarajan, Chris Trimble ...

Narrado por Asa Siegel ...

Completo

9 hora 8 minutos

Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing—and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to ... Leer más

$19.99 USD

Disponible también en: eBook

Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing—and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to
... Leer más

Disponible también en: eBook
Marketing 3.0

From Products to Customers to the Human Spirit

de Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...

Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... Leer más

$17.00 USD

Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the
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Conscious Capitalism

Liberating the Heroic Spirit of Business

de John Mackey, Rajendra Sisodia ...

As seen on Oprah’s Super Soul SundayA New York Times and Wall Street Journal BestsellerIn this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces can-and do-work most powerfully to create ... Leer más

$23.99 USD o gratis con Kobo Plus

As seen on Oprah’s Super Soul SundayA New York Times and Wall Street Journal BestsellerIn this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces can-and do-work most powerfully to create
... Leer más
The Future of Purpose-Driven Branding

Signature Programs that Impact & Inspire Both Business and Society

de David Aaker ...

Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker ... Leer más

$10.99 USD o gratis con Kobo Plus

Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker
... Leer más
The End of Competitive Advantage

How to Keep Your Strategy Moving as Fast as Your Business

de Rita Gunther McGrath ...

Are you at risk of being trapped in an uncompetitive business?Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.In short, strategy is stuck. Most leaders are using frameworks that were designed for a ... Leer más

$25.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

Are you at risk of being trapped in an uncompetitive business?Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.In short, strategy is stuck. Most leaders are using frameworks that were designed for a
... Leer más

Disponible también en: Audiolibro
Reverse Innovation

Create Far From Home, Win Everywhere

de Vijay Govindarajan, Chris Trimble ...

A New York Times, Wall Street Journal, USA Today, Amazon BestsellerReverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones.Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to ... Leer más

$21.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

A New York Times, Wall Street Journal, USA Today, Amazon BestsellerReverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones.Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to
... Leer más

Disponible también en: Audiolibro
The Marketing of Meaning

Why purpose markets itself

de Erik Saelens ...

The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why ... Leer más

Gratis

The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why
... Leer más
Change

How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times

de John P. Kotter, Vanessa Akhtar, Gaurav Gupta ...

Transform your organization with speed and efficiency using this insightful new resourceIncremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty and volatility of today's world. In Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to ... Leer más

Antes $18.00 USD Ahora $13.00 USD

Disponible también en: Audiolibro

Transform your organization with speed and efficiency using this insightful new resourceIncremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty and volatility of today's world. In Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to
... Leer más

Disponible también en: Audiolibro

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Jugaad Innovation

Jugaad Innovation

L'Innovation Jugaad - Redevenons Ingénieux !

Jugaad Innovation

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Reverse Innovation

Marketing 3.0

Conscious Capitalism

The Future of Purpose-Driven Branding

The End of Competitive Advantage

Reverse Innovation

The Marketing of Meaning

Change

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