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  • Entrepreneurship and Creativity in the Metaverse

    The Metaverse, an expanding digital space, is at the forefront of a technological revolution that will redefine how we interact with the digital world. Yet, as this fascinating landscape evolves, it presents an array of complex challenges, particularly in the realm of entrepreneurship. The current literature on Metaverse entrepreneurship is notably lacking, leaving a void in our understanding of ... Leer más

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  • New Business Frontiers in the Metaverse

    The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymore—it signifies a monumental ... Leer más

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  • Institutions, Resilience, and Dynamic Capabilities of Entrepreneurial Ecosystems in Emerging Economies

    Entrepreneurial ecosystems enhance economic activities and growth in emerging economies. Such ecosystems sustain entrepreneurial ventures that provide a great push to the economic engine of an economy towards growth trajectory. The COVID-19 pandemic placed huge pressure on the survival capacity of entrepreneurial ventures and tested their resilience. Considering the special case of emerging ... Leer más

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  • Exploring the Use of Metaverse in Business and Education

    Navigating the complexities of the metaverse presents a significant challenge in the rapidly evolving landscapes of business and education. As enterprises seek innovative ways to engage customers in virtual environments and educators explore new avenues for immersive learning experiences, having a comprehensive understanding and guidance is immeasurably valuable. However, the need for more ... Leer más

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  • Cultural Marketing and Metaverse for Consumer Engagement

    People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in ... Leer más

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  • Revolutionizing Consumer Experience With Digital Twins and the Metaverse

    Edición de Brij B. Gupta, Yuk Ming Tang ...
    Using digital twins and the metaverse to improve consumer experiences shifts how people engage with products and brands. By combining real-world data with virtual environments, organizations can create personalized experiences that evolve in real time. Digital twins enable businesses to optimize every aspect of the customer journey, while the metaverse provides an interactive space where those ... Leer más

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  • Consumer Experience and Decision-Making in the Metaverse

    Edición de Theodore Tarnanidis ...
    Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. ... Leer más

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  • Cases on Metaverse and Consumer Experiences

    The metaverse represents a transformative shift in how individuals and businesses interact, blending physical and virtual realities to create immersive digital experiences. Its rapid evolution, driven by advancements in virtual reality, augmented reality, and extended reality, is reshaping industries such as education, healthcare, retail, and entertainment. With projections of significant market ... Leer más

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  • The AI Metaverse Revolution

    Transforming Multi-Business Scenarios (Volume 2)

    Edición de Jeetesh Kumar, Dr Manpreet Arora ...
    The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 2) explores the profound convergence of Artificial Intelligence (AI) and the Metaverse, and its transformative effects on business decision-making and strategy. As these technologies evolve, they offer businesses unprecedented tools for operating more efficiently, engaging customers in innovative ways, and responding to ... Leer más

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  • Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms

    Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this ... Leer más

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  • Managing Technology Integration for Human Resources in Industry 5.0

    Edición de Naman Sharma, Kumar Shalender ...
    Although the transition between the first three industrial revolutions took more than a century, Industry 4.0 is progressing quickly. The emergence of digitalization has been rapid thanks to the development of cutting-edge technologies. Though we are witnessing this rapid technological decentralization and interconnectivity at present, organizations and researchers are already discussing Industry ... Leer más

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  • Data-Driven Marketing for Strategic Success

    In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for ... Leer más

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