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“senyan yang”

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  • Key to China

    The International Company's Blueprint for Sales Breakthroughs

    de Senyan Yang ...
    A Step-by-Step Guide to B2B Sales Strategy, Digital Transformation, and Hyper-Growth in the Chinese Market.The International Company's Blueprint for Sales Breakthroughs from 0 to ¥100M."Imagine this: A manufacturing factory in China, with only 500 followers on its social media account, landed a ¥100 million order in just two months. Yes, you heard me right. 500 followers. ¥100 million. This isn't ... Leer más

    $9.90 USD

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  • Marketing 5.0

    Technology for Humanity

    de Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...
    Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book ... Leer más

    $17.00 USD

  • Quantum Marketing

    Mastering the New Marketing Mindset for Tomorrow's Consumers

    de Raja Rajamannar ...
    Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in ... Leer más

    $12.49 USD

  • Escape Velocity

    Free Your Company's Future from the Pull of the Past

    de Geoffrey A. Moore ...
    “Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, ... Leer más

    $11.99 USD

  • HBR's 10 Must Reads on Leading Digital Transformation (with bonus article "How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen)

    de Harvard Business Review, Michael E. Porter, Rita Gunther McGrath, Thomas H. Davenport, Marco Iansiti ...
    Series series HBR's 10 Must Reads
    Become a digital-first organization—and avoid disruption.If you read nothing else on the principles and practices that lead to successful digital transformation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reinvent your digital strategy, overcome barriers to change, and win in the continuously connected ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Winning In The Digital Age

    Seven Building Blocks of a Successful Digital Transformation

    de Nitin Seth ...
    The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader.For every enterprise and its leaders, the digital age is a roller-coaster ride with more than its fair share of thrills and spills. It presents them with great opportunities to leapfrog and grow. However, success is not easy in the Digital Age. It requires a complete overhaul of ... Leer más

    $4.99 USD

  • Powered by Projects

    Leading Your Organization in the Transformation Age

    de Antonio Nieto-Rodriguez ...
    Rewire your organization—and your leadership—for a world driven by projects.It's time to stop treating projects as side work. In the age of constant transformation, projects are the primary way organizations create value and accelerate innovation. In this new paradigm—the project economy—traditional agile approaches are no longer enough. The next evolution is the project-driven organization, where ... Leer más

    $23.99 USD

  • IT Strategy for Non-IT Managers

    Becoming an Engaged Contributor to Corporate IT Decisions

    de Amrit Tiwana ...
    How non-IT managers can turn IT from an expensive liability into a cost-effective competitive tool.Firms spend more on information technology (IT) than on all other capital assets combined. And yet despite this significant cash outlay, businesses often end up with IT that is uneconomical and strategically feeble. What is missing in many organizations' IT strategy is the business acumen of managers ... Leer más

    $25.99 USD

  • The Skills-Powered Organization

    The Journey to the Next-Generation Enterprise

    de Ravin Jesuthasan, Tanuj Kapilashrami ...
    How to design and activate the skills-based enterprise that is pivotal for navigating the “next” of work.As the world navigates the rapid and disruptive effects of AI, climate change, and geopolitical conflicts, the world of work, too, needs to change. Jobs are giving way to skills as the currency of work to ensure a more agile, resilient, and flexible enterprise that cannot just respond but must ... Leer más

    $19.99 USD

  • Building the Learning Organization

    Achieving Strategic Advantage through a Commitment to Learning

    de Michael J. Marquardt ...
    Learning is the key to success and survival in today's workplace.This essential best-practices toolkit with lessons from world-class leaders - FedEx, Nokia, Alcoa, Whirlpool, Microsoft, and others - tells how to successfully transform an organization into one that not only continually learns from its experiences but quickly translates that knowledge into improved performance.Rich with hands-on ... Leer más

    $19.99 USD

  • HR Tech Strategy

    Revolutionizing Employee Experience Through HR-Tech Synergy

    de Marlene de Koning ...
    Uncover the Future of Workplace Happiness and Effectiveness!Dive into the pages of HR Tech Strategy and unlock the secrets of crafting an unparalleled employee experience that transforms organizations and propels them to new heights of success.Forge the ultimate HR Tech Strategy for unrivaled effectiveness:Embrace the proven formula for aligning technology-driven employee experiences with ... Leer más

    $12.99 USD

  • Digital @ Scale

    The Playbook You Need to Transform Your Company

    de Anand Swaminathan, Jürgen Meffert ...
    A blueprint for reinventing the core of your businessValue in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of ... Leer más

    $18.00 USD