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“scott e branvold”

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  • Sport Public Relations

    de G. Clayton Stoldt, Stephen W. Dittmore, Mike Ross, Scott E. Branvold ...
    Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined ... Leer más

    $70.99 USD

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  • The Content Trap

    A Strategist's Guide to Digital Change

    de Bharat Anand ...
    “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart StoresHarvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERGCompanies everywhere face two major challenges today: getting noticed and getting paid. To ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Ineffective Habits of Financial Advisors (and the Disciplines to Break Them)

    A Framework for Avoiding the Mistakes Everyone Else Makes

    de Steve Moore ...
    A how to guide to avoiding the mistakes ineffective financial advisors most often makeBased on a 15-year consulting program that author Steve Moore has led for financial advisors, Ineffective Habits of Financial Advisors (and the Disciplines to Break Them): A Framework for Avoiding the Mistakes Everyone Else Makes details proven techniques which allow advisors to transform their business into an ... Leer más

    $23.00 USD

  • The Connectors

    How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life

    de Maribeth Kuzmeski ...
    Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referralsIn today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets ... Leer más

    $11.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Streaming, Sharing, Stealing

    Big Data and the Future of Entertainment

    de Michael D. Smith, Rahul Telang ...
    How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.”—The Wall Street Journal ... Leer más

    $15.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Competing on Analytics: Updated, with a New Introduction

    The New Science of Winning

    de Thomas Davenport, Jeanne Harris ...
    From two pioneers in business analytics, an update of the classic book on how analytics and business intelligence are transforming competition and how leading organizations build and compete on an analytical capability.The first book to describe how analytics are changing the business landscape, updated with new information on predictive analytics, AI, and automation.Describes the specific ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • Good Is Not Enough

    And Other Unwritten Rules for Minority Professionals

    de Keith R. Wyche, Sonia Alleyne ...
    A no-nonsense guide for minorities in business who want to make it to senior managementIn recent decades, corporate America has gotten better at recruiting minority talent. But despite their education and hard work, too many African Americans, Latinos, and Asian Americans still find unique obstacles on the path to senior management. And there are too few minority mentors available to help them ... Leer más

    $4.99 USD

  • Graduate School: Winning Strategies For Getting In

    de Dave Mumby, Ph.D. ...
    This book provides college students with all the information and advice they need to apply successfully to graduate school. In chapters 1 – 4 several misconceptions about graduate school are revealed and dispelled, including the most common myth – that one must have excellent grades to get in, and that excellent grades are all that one needs. Certain factors that can play an even bigger role than ... Leer más

    $9.95 USD o gratis con Kobo Plus

  • Leading Product Development

    The Senior Manager's Guide to Creating and Shaping

    de Steven C. Wheelwright ...
    In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's role in leading product development efforts -- at the functional, unit, group, and corporate levels.Up ... Leer más

    $10.99 USD

  • Sports Analytics

    A Guide for Coaches, Managers, and Other Decision Makers

    de Benjamin Alamar ...
    Benjamin C. Alamar founded the first journal dedicated to sports statistics, the Journal of Quantitative Analysis in Sports. He developed and teaches a class on sports analytics for managers at the University of San Francisco and has published numerous cutting-edge studies on strategy and player evaluation. Today, he cochairs the sports statistics section of the International Statistics Institute ... Leer más

    $17.99 USD

  • Empowered

    Unleash Your Employees, Energize Your Customers, and Transform Your Business

    de Josh Bernoff, Ted Schadler ...
    It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints.In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using ... Leer más

    $20.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Retail Value Proposition

    Crafting Unique Experiences at Compelling Prices

    de Kyle Murray ...
    How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors – environment, selection, and engagement (ESE) – that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on ... Leer más

    $44.99 USD