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  • Transforming Analytics: The Product Mindset Playbook

    Strategies for Data Teams to Drive Business Value

    In a world overflowing with dashboards, reports, and AI buzzwords, "Transforming Analytics: The Product Mindset Playbook" offers a refreshing and practical approach to making data matter. This book is a hands-on guide for analytics professionals who are tired of building things that don't get used. If you've ever launched a dashboard only to see usage drop or wonder whether your data work is ... Leer más

    $6.99 USD o gratis con Kobo Plus

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  • The Software Engineer's Guidebook

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    de Gergely Orosz ...
    In my first few years as a developer I assumed that hard work was all I needed. Then I was passed over for a promotion and my manager couldn’t give me feedback on what areas to improve, so I could get to the senior engineer level. I was frustrated; even bitter: not as much about missing the promotion, but because of the lack of guidance.By the time I became a manager, I was determined to support ... Leer más

    $19.99 USD o gratis con Kobo Plus

  • Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

    The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a “sales bible” (Inc.)If your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a ... Leer más

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  • Driving Digital

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    Every organization makes plans for updating products, technologies, and business processes. But that’s not enough anymore for the twenty-first-century company. The race is now on for everyone to become a digital enterprise. For those individuals who have been charged with leading their company’s technology-driven change, the pressure is intense while the correct path forward unclear. Help has ... Leer más

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  • Customer Data Platforms

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    Master the hottest technology around to drive marketing successMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and ... Leer más

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  • Agile Excellence for Product Managers

    de Greg Cohen ...
    Organizations are constantly struggling with complex development projects and are in search for a few, straightforward, and easy to learn methods to help deal with their problems. For this reason, more and more software companies are rapidly turning to Agile development to cope with fast changing markets, unknown or changing product requirements, borderless competition, and to solve complex ... Leer más

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  • Email Marketing By the Numbers

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    de Chris Baggott ...
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  • CRM For Dummies

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    Save time, save money, and grow your business with more effective CRMCRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one ... Leer más

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  • The Influential Product Manager

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  • The Engaged Customer

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    In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers?The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts. ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • The Martech Handbook

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    Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various ... Leer más

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  • Effective Platform Product Management

    An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

    Turn your platform into the next big thing with expert advice to scale and implement a proven growth roadmap across multiple channels Key Features • Gain expert insight about platform business models and how they're different to linear products • Explore the end-to-end platform life cycle, from developing a strategy to measuring the outcome • Follow real-life examples to discover the most ... Leer más

    $30.99 USD o gratis con Kobo Plus