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  • The Myth of Excellence

    Why Great Companies Never Try to Be the Best at Everything

    The Undiscovered Consumer . . .and the Mistake of Universal ExcellenceWhat do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture products for or sell ... Leer más

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    With more and more people declaring bankruptcy and total debt in this country rising, the time is perfect for a book like The Complete Guide to Credit Repair. Not only will this book show people how to repair bad credit to stay out of bankruptcy, it will show them how to avoid bad credit in the future and what they can do to strengthen their situation.Credit bureau information and other vital ... Leer más

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  • Doing Your Literature Review

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    The literature review is a compulsory part of research and, increasingly, may form the whole of a student research project. This highly accessible book guides students through the production of either a traditional or a systematic literature review, clearly explaining the difference between the two types of review, the advantages and disadvantages of both, and the skills needed. It gives practical ... Leer más

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  • Sales Training Resource Manual

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  • Coming to Terms with Wall Street

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    Coming to Terms with Wall Street is a spoof, a send-up of investment business and the foibles revealed in its peculiar language. It provides satirical definitions for phrases used by Wall Streeters and aspiring financial cognoscenti. Written by an insider for insiders, it is funny because even practitioners themselves know that the jargon is often both pompous and self-serving. It is funny because ... Leer más

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  • Markiloment

    It's a new perspective of looking at two of the major topics included at the studying of the Business Administration science, from both ends technical and practical sides..Beside some case studies to help the reader relate to existing projects ... Leer más

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  • Principles and Practices of Professional Consulting

    Although consultants influence the outcome of major endeavors in the fields of management, finance, government, and engineering, few attempts have been made to establish the tenets and techniques of consulting. In Principles and Practices of Professional Consulting, author Steven C. Stryker outlines the basic tools required of this critical skill. In doing so, he looks into the history of ... Leer más

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