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1 - 12 de 12 resultados para “roya rahimi”
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  • The Ethics of AI in Hospitality and Tourism

    Challenges and Opportunities

    Edición de Sanaz Vatankhah, Yanqing Duan, Roya Rahimi ...
    This innovative and timely book critically explores ethical and governance issues and debates relating to the use of Artificial Intelligence (AI) in the hospitality and tourism industries.The hospitality and tourism sectors are at the forefront of technological advancements, with AI playing a pivotal role in transforming customer engagement, operational strategies, and decision-making processes. ... Leer más

    $60.99 USD

  • Contemporary Marketing Management for Tourism and Hospitality

    How New Tech and Gen Z Drive Sustainable Business Transformation

    Edición de Nikolaos Stylos, Roya Rahimi, Peter Robinson ...
    Series series Business and Management (R0)
    Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and tourism is a fast developing field, influenced by the latest advances in sustainability and social marketing as well as a new generation of consumers.Gen Z individuals and Gen Alphas are the ... Leer más

    $197.09 USD

  • Generation Z Marketing and Management in Tourism and Hospitality

    The Future of the Industry

    Edición de Nikolaos Stylos, Roya Rahimi, Bendegul Okumus, Sarah Williams ...
    Series series Business and Management (R0)
    Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human ... Leer más

    $188.99 USD

  • Promotional Strategies and New Service Opportunities in Emerging Economies

    Edición de Vipin Nadda, Sumesh Dadwal, Roya Rahimi ...
    Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service ... Leer más

    $157.49 USD

  • Big Data and Innovation in Tourism, Travel, and Hospitality

    Managerial Approaches, Techniques, and Applications

    Edición de Marianna Sigala, Roya Rahimi, Mike Thelwall ...
    This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.The book proposes a process-based model to identify and ... Leer más

    $170.99 USD

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  • Information and Communication Technologies in Tourism 2023

    Proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023

    Edición de Berta Ferrer-Rosell, David Massimo, Katerina Berezina ...
    Series series Springer Nature Proceedings excluding Computer Science
    This open access book provides an extensive overview of the usage of information and communication technologies in the tourism and hospitality industry. It presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 30th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2023 conference. The enclosed papers cover ... Leer más

    Gratis

  • Information and Communication Technologies in Tourism 2021

    Proceedings of the ENTER 2021 eTourism Conference, January 19–22, 2021

    Edición de Wolfgang Wörndl, Chulmo Koo, Jason L. Stienmetz ...
    Series series Springer Nature Proceedings excluding Computer Science
    This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social ... Leer más

    Gratis

  • The Handbook of Managing and Marketing Tourism Experiences

    Edición de Marios Sotiriadis, Dogan Gursoy ...
    The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.It has the following specific objectives: first to analyse the main issues and ... Leer más

    $205.99 USD

  • Routledge Handbook of Hospitality Marketing

    Edición de Dogan Gursoy ...
    This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.Parts I and II define and examine the main hospitality ... Leer más

    $68.99 USD

  • Tourism and the Experience Economy in the Digital Era

    Behaviours and Platforms

    Edición de Xiang Ying Mei ...
    This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights on ‘new’ experience development attributed to new technology and changes in consumer behaviour.It explores how digitalisation and new digital tools, smart solutions, smart applications, and social media ... Leer más

    $60.99 USD

  • The Emerald Handbook of ICT in Tourism and Hospitality

    Edición de Azizul Hassan, Anukrati Sharma ...
    The Emerald Handbook of ICT in Tourism and Hospitality examines the immense, widespread and ongoing changes that digital technologies are having on the tourism and hospitality industries globally.An international range of contributors present key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of ... Leer más

    $182.99 USD

  • The Routledge Handbook of Destination Marketing

    Edición de Dogan Gursoy, Christina Chi ...
    This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.Drawing from the ... Leer más

    $68.99 USD