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Reality in Advertising

de Rosser Reeves ...

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, ... Leer más

$7.99 USD o gratis con Kobo Plus

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese,
... Leer más
Rosser Reeves' Reality In Advertising - Second Edition

Masters of Copywriting

de Dr. Robert C. Worstell, Rosser Reeves ...

Series series Masters of Copywriting
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising.Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages—French, Japanese, Spanish, Dutch, German, Italian, Portuguese, ... Leer más

$5.99 USD

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising.Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages—French, Japanese, Spanish, Dutch, German, Italian, Portuguese,
... Leer más

A Technique for Producing Ideas

de James Young ...

A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate ... Leer más

$8.99 USD

A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate
... Leer más
Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic

Masters of Copywriting

de Dr. Robert C. Worstell ...

Series series Masters of Copywriting
There was one copywriter who made millionaires from people who read his book, but never wrote an ad.You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.He worked three hours a day and you couldn't pay him any amount to write your copy.Seriously.At one point he wrote up just how he did it. And never wrote about that subject ever again ... Leer más

$7.99 USD o gratis con Kobo Plus

There was one copywriter who made millionaires from people who read his book, but never wrote an ad.You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.He worked three hours a day and you couldn't pay him any amount to write your copy.Seriously.At one point he wrote up just how he did it. And never wrote about that subject ever again
... Leer más
The 80/20 Manager

The Secret to Working Less and Achieving More

de Richard Koch ...

Bestselling author Richard Koch shows managers how to apply the 80/20 Principle to achieve exceptional results at work -- without stress or long hours.In his bestselling book The 80/20 Principle , Richard Koch showed readers how to put the 80/20 Principle -- the idea that 80 percent of results come from just 20 percent of effort -- into practice in their personal lives. Now in The 80/20 Manager, ... Leer más

$13.99 USD

Disponible también en: Audiolibro

Bestselling author Richard Koch shows managers how to apply the 80/20 Principle to achieve exceptional results at work -- without stress or long hours.In his bestselling book The 80/20 Principle , Richard Koch showed readers how to put the 80/20 Principle -- the idea that 80 percent of results come from just 20 percent of effort -- into practice in their personal lives. Now in The 80/20 Manager,
... Leer más

Disponible también en: Audiolibro
Scientific Advertising

de Claude Hopkins ...

Although “Scientific Advertising” was published in 1923, it is still as relevant today as it was 80 years ago. It is a must read book for anyone serious to improve his advertising skills. In “Scientific Advertising”, Hopkins describes an advertising approach that is based on testing and measuring. It reveals a powerful and scientifically tested advertising system that is still sound and solid and ... Leer más

$1.99 USD

Disponible también en: Audiolibros

Although “Scientific Advertising” was published in 1923, it is still as relevant today as it was 80 years ago. It is a must read book for anyone serious to improve his advertising skills. In “Scientific Advertising”, Hopkins describes an advertising approach that is based on testing and measuring. It reveals a powerful and scientifically tested advertising system that is still sound and solid and
... Leer más

Disponible también en: Audiolibros
The Hidden Persuaders

de Vance Packard ...

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command ... Leer más

$13.99 USD

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command
... Leer más
StoryBranding™ 2.0 (Second Edition)

Creating Stand-Out Brands Through the Purpose of Story

de Jim Signorelli ...

The ultimate how-to book about brand storytellingBrand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates.Developing ... Leer más

$7.99 USD o gratis con Kobo Plus

The ultimate how-to book about brand storytellingBrand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates.Developing
... Leer más
Ultimate Expert CopyWriting

de Sir Vincent Conti ...

This is The Ultimate Guide of Copy Writing on five simple steps. ... Leer más

$2.99 USD o gratis con Kobo Plus

This is The Ultimate Guide of Copy Writing on five simple steps.
... Leer más
Scientific Advertising with The Psychology of Advertising

based on the works of Claude Hopkins and Walter D. Scott

de Claude C. Hopkins, Walter D. Scott, Dr. Robert C. Worstell ...

Series series Online Millionaire Plan Guides
Two Marketing references you can bet your next promotion on."Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written."The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising ... Leer más

$3.99 USD

Two Marketing references you can bet your next promotion on."Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written."The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising
... Leer más
Leading Through Language

Choosing Words That Influence and Inspire

de Bart Egnal ...

Become a more effective leader—cut the jargon and say what you meanLeveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go forward basis. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, ... Leer más

$17.00 USD

Disponible también en: Audiolibro

Become a more effective leader—cut the jargon and say what you meanLeveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go forward basis. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere,
... Leer más

Disponible también en: Audiolibro
How to Write Ads That Get The Sale!

A Collection of Copywriting Classics

de Dr. Robert C. Worstell, Robert Collier, Victor O. Schwab ...

Series series Masters of Marketing Secrets
I thought I was all done, after months of researching and editing and sweating over these old, out-of-print books – bringing these age-old truths back into print.Then I saw that there was one more collection which needed to be created.While the Masters of Marketing Secrets series had already been mined for the history of Advertising, and Salesmanship classics, I still hadn't told anyone which were ... Leer más

$8.99 USD

I thought I was all done, after months of researching and editing and sweating over these old, out-of-print books – bringing these age-old truths back into print.Then I saw that there was one more collection which needed to be created.While the Masters of Marketing Secrets series had already been mined for the history of Advertising, and Salesmanship classics, I still hadn't told anyone which were
... Leer más

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Masters of Copywriting

Reality in Advertising

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La gente que leyó estos también disfrutó

A Technique for Producing Ideas

Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic

The 80/20 Manager

Scientific Advertising

The Hidden Persuaders

StoryBranding™ 2.0 (Second Edition)

Ultimate Expert CopyWriting

Scientific Advertising with The Psychology of Advertising

Leading Through Language

How to Write Ads That Get The Sale!

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