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  • Gamification in Tourism

    Designing Memorable Experiences

    Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book ... Leer más

    $21.99 USD o gratis con Kobo Plus

  • Iscontour 2015 - Tourism Research Perspectives

    Proceedings of the International Student Conference in Tourism Research

    Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, wich is jointly organised by the IMC University of Applied Sciences ... Leer más

    $20.99 USD o gratis con Kobo Plus

  • Iscontour 2017

    Tourism Research Perspectives

    Edición de Roman Egger, Christian Maurer ...
    Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences ... Leer más

    $14.99 USD o gratis con Kobo Plus

  • Iscontour 2016

    Tourism Research Perspectives

    Edición de Roman Egger, Christian Maurer ...
    Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences ... Leer más

    $27.99 USD

  • ISCONTOUR 2013

    Proceedings of the International Student Conference in Tourism Research

    Edición de Roman Egger, Christian Maurer ...
    This are the proceedings of ISCONTOUR 2013 - the first "International Student Conference in Tourism Research", which was held at the Salzburg University of Applied Sciences on the 15th of April 2013. ... Leer más

    $27.99 USD

  • Open Tourism

    Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry

    Series series Business and Management (R0)
    Thisbook examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The bookillustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co ... Leer más

    $107.99 USD

  • ISCONTOUR 2014 - Tourism Research Perspectives

    Proceedings of the International Student Conference in Tourism Research

    Edición de Roman Egger, Christian Maurer ...
    Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, wich is jointly organised by the IMC University of Applied Sciences ... Leer más

    $30.99 USD

  • Tourismus und mobile Freizeit

    Lebensformen, Trends, Herausforderungen

    Hat die Spaßgesellschaft ausgelacht und hat die Krise der Wirtschaft und der Werte sämtliche Lebensstrukturen durchdrungen, sodass schon aus psychohygienischen Gründen eine permanente Ablenkung erforderlich wird, um das Leben durchzustehen? Oder haben sich die Gewichte einfach so verschoben, dass Arbeit oder besser sinnstiftende Arbeit ihren Stellenwert zurückbekommen hat und sich in den ... Leer más

    $43.99 USD

  • Social Web im Tourismus

    Strategien - Konzepte - Einsatzfelder

    Series series Business and Economics (German Language)
    Das Buch ist für Praktiker in der Tourismusbranche und Akademiker gleichermaßen geeignet und zeigt in anschaulicher Weise die Mechanismen und Prinzipien des Social Webs im Tourismus auf. In den Beiträgen werden sowohl die theoretischen Grundlagen als auch die praktischen Anwendungen des Social Web erläutert, viele Best Practice Beispiele illustrieren die Thematik. Dem Leser werden die Bedeutung ... Leer más

    Antes $71.99 USD Ahora $62.99 USD

  • eTourism case studies:

    Edición de Roman Egger, Dimitrios Buhalis ...
    eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the ... Leer más

    $91.99 USD

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    This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The ... Leer más

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  • Handbook of Tourist Behavior

    Theory & Practice

    Edición de Metin Kozak, Alain Decrop ...
    Series series Routledge Advances in Tourism
    In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into ... Leer más

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