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1 - 12 de 12 resultados para “roderik smits”
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  • European Cinema in the Streaming Era

    Policy, Platforms, and Production

    Edición de Christopher Meir, Roderik Smits ...
    Series series Literature, Cultural and Media Studies (R0)
    This collection examines the impact of streaming platforms on European cinema. It is structured from three distinct points-of-view: the policy issues related to streaming platforms, equally at the European level and in individual countries; the impact of platforms on the circulation of European films, including some of the global players, multi-national and single-nation platforms operating in ... Leer más

    $134.99 USD

  • Gatekeeping in the Evolving Business of Independent Film Distribution

    de Roderik Smits ...
    Series series Literature, Cultural and Media Studies (R0)
    This book is about the business of distribution, around which the international film business revolves. Considering sales agents and distributors as primary gatekeepers, the book examines the networks in which they operate, how they operate, how their practices have evolved, and the power and control they exert over the business of independent film distribution. Critically, it also considers how ... Leer más

    $49.99 USD

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  • YouTube

    Online Video and Participatory Culture

    de Jean Burgess, Joshua Green, Henry Jenkins, John Hartley ...
    Series series Digital Media and Society
    YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and ... Leer más

    $20.75 USD

  • Performing Arts Management

    A Handbook of Professional Practices

    de Jessica Rae Bathurst, Tobie S. Stein, Ph.D. ...
    Do you know what it takes to manage a performing arts organization today? In this comprehensive volume, more than 100 managers of top nonprofit and commercial venues share their winning strategies.* Financial management, building a funding base, labor relations, much more* Explores the realities of running a performing arts organization todayFrom theater to classical music, from opera to dance, ... Leer más

    $38.99 USD

  • Exploring Public Relations and Management Communication

    de Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Leer más

    $35.99 USD

  • Introducing the Creative Industries

    From Theory to Practice

    de Rosamund Davies, Gauti Sigthorsson ...
    "This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy ... Leer más

    $69.29 USD

  • Ads to Icons: How Advertising Succeeds in a Multimedia Age

    de Paul Springer ...
    Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social networks formed as a response to an advertising ... Leer más

    $34.99 USD

  • In the News, 3rd edition

    The Practice of Media Relations in Canada

    de William Wray Carney, Colin Babiuk, Mark Hunter LaVigne ...
    Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for ... Leer más

    $31.99 USD

  • Tourism Marketing

    A Collaborative Approach

    de Dr. Alan Fyall, Dr. Brian Garrod ...
    Series Libro 18 - Aspects of Tourism
    This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter ... Leer más

    $23.99 USD

  • Share This

    The Social Media Handbook for PR Professionals

    de CIPR (Chartered Institute of Public Relations) ...
    Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it ... Leer más

    $19.00 USD

  • Creative Arts Marketing

    de Liz Hill, Catherine O'Sullivan, Terry O'Sullivan, Brian Whitehead ...
    Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.With an emphasis on global case studies, practical examples and discussion questions and an author team that ... Leer más

    $69.99 USD

  • On-Demand Culture

    Digital Delivery and the Future of Movies

    de Chuck Tryon ...
    The movie industry is changing rapidly, due in part to the adoption of digital technologies. Distributors now send films to theaters electronically. Consumers can purchase or rent movies instantly online and then watch them on their high-definition televisions, their laptops, or even their cell phones. Meanwhile, social media technologies allow independent filmmakers to raise money and sell their ... Leer más

    $23.99 USD