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Hardcore Inventing

Invent, Protect, Promote, and Profit From Your Ideas

de Ellie Crowe, Robert N. Yonover ...

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and and in guerilla" mode, how find investors, and much more. And all of that is based on ... Leer más

$11.99 USD

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and and in guerilla" mode, how find investors, and much more. And all of that is based on
... Leer más

The Four

The Hidden DNA of Amazon, Apple, Facebook, and Google

de Scott Galloway ...

**NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.**For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of ... Leer más

Antes $12.99 USD Ahora $6.99 USD

Disponible también en: Audiolibro

**NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.**For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of
... Leer más

Disponible también en: Audiolibro
Bold

How to Go Big, Create Wealth and Impact the World

de Peter H. Diamandis, Steven Kotler ...

Series series Exponential Technology Series
“A visionary roadmap for people who believe they can change the world—and invaluable advice about bringing together the partners and technologies to help them do it.” —President Bill ClintonA radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s ... Leer más

$13.99 USD

Disponible también en: Audiolibro

“A visionary roadmap for people who believe they can change the world—and invaluable advice about bringing together the partners and technologies to help them do it.” —President Bill ClintonA radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s
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Disponible también en: Audiolibro
Marketing

de BarCharts,Inc ...

This guide contains the fundamentals of marketing. The QuickStudy Marketing guide is jammed pack with definitions and principles which are designed to aid anyone in increasing their knowledge of marketing. Topics covered include: government and target markets, market segments, international markets, product life cycle and much more. ... Leer más

$4.99 USD

This guide contains the fundamentals of marketing. The QuickStudy Marketing guide is jammed pack with definitions and principles which are designed to aid anyone in increasing their knowledge of marketing. Topics covered include: government and target markets, market segments, international markets, product life cycle and much more.
... Leer más
Driving Digital Strategy

A Guide to Reimagining Your Business

de Sunil Gupta ...

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point ... Leer más

$23.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point
... Leer más

Disponible también en: Audiolibro
Disrupt You!

Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation

de Jay Samit ...

In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses.In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible-or even desirable-to learn one set of job skills and to ... Leer más

$17.29 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses.In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible-or even desirable-to learn one set of job skills and to
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Disponible también en: Audiolibro
Subscribed

Why the Subscription Model Will Be Your Company's Future - and What to Do About It

de Tien Tzuo, Gabe Weisert ...

A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning.Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate ... Leer más

Antes $13.99 USD Ahora $4.99 USD

Disponible también en: Audiolibro

A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning.Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate
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Disponible también en: Audiolibro
The Connected Company

de Dave Gray, Thomas Vander Wal ...

With a foreword by Alex Osterwalder.The future of work is already here.Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their ... Leer más

$18.99 USD

With a foreword by Alex Osterwalder.The future of work is already here.Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their
... Leer más
Big Bang Disruption

Strategy in the Age of Devastating Innovation

de Larry Downes, Paul Nunes ...

It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption?Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity ... Leer más

$4.99 USD

It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption?Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity
... Leer más
What To Do When Machines Do Everything

How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data

de Malcolm Frank, Paul Roehrig, Ben Pring ...

“Refreshingly thought-provoking…” – The Financial TimesThe essential playbook for the future of your businessWhat To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions ... Leer más

$17.00 USD

Disponible también en: Audiolibro

“Refreshingly thought-provoking…” – The Financial TimesThe essential playbook for the future of your businessWhat To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions
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Disponible también en: Audiolibro
Monetizing Innovation

How Smart Companies Design the Product Around the Price

de Madhavan Ramanujam, Georg Tacke ...

Surprising rules for successful monetizationInnovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit.Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: ... Leer más

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Surprising rules for successful monetizationInnovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit.Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them:
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Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

de Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney ...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Leer más

$20.99 USD

Disponible también en: Audiolibro

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a
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