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1 - 12 de 12 resultados para “robert lusch”
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  • Commercial Society

    A Primer on Ethics and Economics

    de Robert Lusch, Cathleen Johnson, David Schmidtz ...
    Series series Economy, Polity, and Society
    One of the greatest and most joyful challenges of adult life is to develop skills that make the people around us better off with us than without us. Integrity is a key part of that challenge. We are social animals, aiming not simply to trade but to make a place for ourselves in a community. You don’t want to have to pretend that you feel proud of fooling your customers into believing you could be ... Leer más

    $46.99 USD

  • Service-Dominant Logic

    Premises, Perspectives, Possibilities

    de Robert F. Lusch, Stephen L. Vargo ...
    In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a ... Leer más

    $36.99 USD

  • The Service-Dominant Logic of Marketing

    Dialog, Debate, and Directions

    de Robert F. Lusch, Stephen L. Vargo ...
    Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines ... Leer más

    $82.99 USD

  • The SAGE Handbook of Service-Dominant Logic

    Edición de Stephen L. Vargo, Robert F. Lusch ...
    Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, ... Leer más

    $118.99 USD

  • Toward a Better Understanding of the Role of Value in Markets and Marketing

    de Naresh K. Malhotra ...
    Series Libro 9 - Review of Marketing Research
    In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also ... Leer más

    $147.99 USD

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  • Systems Thinking

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  • Knowledge Creation and Management

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  • Scenario Thinking

    Practical Approaches to the Future

    de G. Wright, G. Cairns ...
    Series series Business and Management (R0)
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