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1 - 12 de 20 resultados para “robert e hinson”
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  • Strategic Public Relations in Emerging Economies

    Public and Private Sector Perspectives

    Edición de Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae ...
    Series series Literature, Cultural and Media Studies (R0)
    This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies.The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that ... Leer más

    $116.99 USD

  • Redefining Public Relations in Emerging Markets

    Regional Insights from Africa, South America and Asia

    Edición de Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae ...
    Series series Business and Management (R0)
    This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia.Offering an in-depth examination of the cultural, political, and media landscapes that define PR practices in these regions, chapters highlight innovative approaches, challenges, and opportunities for both scholars and practitioners.The authors explore the unique ways organisations ... Leer más

    $116.99 USD

  • Social Media Marketing Management

    How to Penetrate Emerging Markets and Expand Your Customer Base

    de Robert E. Hinson, David Mhlanga, Kofi Osei-Frimpong, Joshua Doe ...
    This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms’ operational activities to create a competitive advantage.In emerging markets and ... Leer más

    $72.99 USD

  • Marketing Communications in Emerging Economies, Volume I

    Foundational and Contemporary Issues

    Edición de Thomas Anning-Dorson, Robert E. Hinson, Henry Boateng, Albert Anani-Bossman, Ayça Can Kirgiz, Meenakshi Gujral ...
    Series series Business and Management (R0)
    The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational ... Leer más

    $143.99 USD

  • Marketing Communications and Brand Development in Emerging Markets Volume II

    Insights for a Changing World

    Edición de Ogechi Adeola, Robert E. Hinson, A. M. Sakkthivel ...
    Series series Business and Management (R0)
    Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to ... Leer más

    $152.99 USD

  • Digital Business in Africa

    Social Media and Related Technologies

    Edición de Ogechi Adeola, Jude N. Edeh, Robert E. Hinson ...
    Series series Business and Management (R0)
    This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers in several ways and so enterprises in Africa must harness the opportunities in the digital space if ... Leer más

    $134.99 USD

  • Marketing Communications and Brand Development in Emerging Economies Volume I

    Contemporary and Future Perspectives

    Edición de Ogechi Adeola, Robert E. Hinson, A M Sakkthivel ...
    Series series Business and Management (R0)
    Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the ... Leer más

    $170.99 USD

  • Small Business and Entrepreneurial Development in Africa

    A Route to Sustained Economic Development

    Edición de Robert E. Hinson, Doreen Anyamesem Odame, Eric Kwame Adae, Kwame Adom ...
    Series series Business and Management (R0)
    This book explores the issues around small business and entrepreneurial activities in Africa within the context of frequent collapse of businesses, seizures by governments, lack of access to capital and raw materials as well as the reliance on the informal sector. All these issues, the Editors argue, have been exacerbated by the advent of the COVID-19 pandemic. However, entrepreneurship must be at ... Leer más

    $170.09 USD

  • Digital Service Delivery in Africa

    Platforms and Practices

    Edición de Ogechi Adeola, Jude N. Edeh, Robert E. Hinson, Fulufhelo Netswera ...
    Series series Business and Management (R0)
    The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa. This book responds to the need for African enterprises and organisations—particularly those in the service sector—to fully exploit the inherent potential in digital platforms by putting ... Leer más

    $152.99 USD

  • Marketing Communications in Emerging Economies, Volume II

    Conceptual Issues and Empirical Evidence

    Edición de Thomas Anning-Dorson, Robert E. Hinson, Stanley Coffie, Genevieve Bosah, Ibn Kailan Abdul-Hamid ...
    Series series Business and Management (R0)
    Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions ... Leer más

    $143.99 USD

  • Green Marketing and Management in Emerging Markets

    The Crucial Role of People Management in Successful Implementation

    Edición de Robert E. Hinson, Ogechi Adeola, Isaiah Adisa ...
    Series series Business and Management (R0)
    Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing ... Leer más

    $58.49 USD

  • New Public Management in Africa

    Contemporary Issues

    Edición de Robert E. Hinson, Nnamdi Madichie, Ogechi Adeola, Justice Nyigmah Bawole, Isaiah Adisa, Kwame Asamoah ...
    Series series Business and Management (R0)
    This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for public sector institutions' performance. Taking the reader through various business and management approaches, including leadership in the public sector, digitalisation, market orientation and trust ... Leer más

    $134.99 USD