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Brand Naming

The Complete Guide to Creating a Name for Your Company, Product, or Service

de Rob Meyerson ...

You don’t have a brand—whether it’s for a company or a product—until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles ... Leer más

$12.99 USD

You don’t have a brand—whether it’s for a company or a product—until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles
... Leer más

Visual Leaders

New Tools for Visioning, Management, and Organization Change

de David Sibbet ...

What Visual Meetings did for meetings and Visual Teams did for teams, this book does for leadersVisual Leaders explores how leaders can support visioning and strategy formation, planning and management, and organizationchange through the application of visual meeting and visual team methodologies organization wide—literally "trans-forming" communications and people's sense of what is possible. It ... Leer más

$18.00 USD

What Visual Meetings did for meetings and Visual Teams did for teams, this book does for leadersVisual Leaders explores how leaders can support visioning and strategy formation, planning and management, and organizationchange through the application of visual meeting and visual team methodologies organization wide—literally "trans-forming" communications and people's sense of what is possible. It
... Leer más
Writing Without Bullshit

Boost Your Career by Saying What You Mean

de Josh Bernoff ...

A complete guide to effective modern business writing that helps you cut the bull and get to your point faster.Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and web copy ... Leer más

$12.99 USD o gratis con Kobo Plus

A complete guide to effective modern business writing that helps you cut the bull and get to your point faster.Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and web copy
... Leer más
Everybody Writes

Your New and Improved Go-To Guide to Creating Ridiculously Good Content

de Ann Handley ...

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the ... Leer más

$17.00 USD

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the
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Web Copy That Sells

The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

de Maria Veloso ...

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales ... Leer más

$10.99 USD

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales
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Public Speaking

de BarCharts,Inc ...

This lguide offers a wealth of information and material on preparing a speech that will hold and move your audience. Topics covered include: public speaking overview, analyzing your audience, speech topics, researching your topic, the basic speech outline, speech organization & delivery, presentational aids, persuasive strategies, overcoming fear and much more! ... Leer más

$4.99 USD

This lguide offers a wealth of information and material on preparing a speech that will hold and move your audience. Topics covered include: public speaking overview, analyzing your audience, speech topics, researching your topic, the basic speech outline, speech organization & delivery, presentational aids, persuasive strategies, overcoming fear and much more!
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Design Sprint

A Practical Guidebook for Building Great Digital Products

de Richard Banfield, C. Todd Lombardo, Trace Wax ...

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your ... Leer más

$28.99 USD

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your
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The Complete Idiot's Guide to Study Skills

Boost Your GPA with Time- and Brain-Saving Strategies

de Randall S. Hansen ...

Study smarter, not harder!Every high school and college student would love to know how to get the highest grades with the least amount of effort. This book gives students a guiding philosophy for every class, every time, laying the foundation for lifelong learning. With the wisdom gained from these tips, success stories from other students, and mini-assessments, they’ll be empowered to succeed in ... Leer más

$7.99 USD

Study smarter, not harder!Every high school and college student would love to know how to get the highest grades with the least amount of effort. This book gives students a guiding philosophy for every class, every time, laying the foundation for lifelong learning. With the wisdom gained from these tips, success stories from other students, and mini-assessments, they’ll be empowered to succeed in
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Mental Models

Aligning Design Strategy with Human Behavior

de Indi Young ...

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design ... Leer más

$40.99 USD

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design
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How to Study

The Program That Has Helped Millions of Students Study Smarter, Not Harder

de Ron Fry ...

Series Libro 3 - Ron Fry's How to Study Program
The bestselling guide that has helped millions of students study smarter, not harder—updated for today's classroom.How to Study reveals the study skills all students need to know to be successful, whether the goal is landing a top scholarship, excelling in school, or preparing to return to school. This edition includes information on how to create an effective work environment, stand out in class, ... Leer más

$14.99 USD o gratis con Kobo Plus

The bestselling guide that has helped millions of students study smarter, not harder—updated for today's classroom.How to Study reveals the study skills all students need to know to be successful, whether the goal is landing a top scholarship, excelling in school, or preparing to return to school. This edition includes information on how to create an effective work environment, stand out in class,
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10 Core Practices for Better Writing (Adventures in Writing)

Adventures in Writing, #4

de Melissa Donovan ...

Series Libro 4 - Adventures in Writing
By adopting simple but effective habits that strengthen your writing skills, you will master the craft of writing. All it takes is dedication and self-discipline.Each of the 10 practices presented in this book grow your skills and promote excellence. You'll find inspirational quotes, questions for thought and discussion, and activities peppered throughout.10 Core Practices for Better Writing is ... Leer más

$4.99 USD o gratis con Kobo Plus

By adopting simple but effective habits that strengthen your writing skills, you will master the craft of writing. All it takes is dedication and self-discipline.Each of the 10 practices presented in this book grow your skills and promote excellence. You'll find inspirational quotes, questions for thought and discussion, and activities peppered throughout.10 Core Practices for Better Writing is
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Booklife

Strategies and Survival Tips for the 21st-Century Writer

de Jeff VanderMeer, Matt Staggs, Nathan Ballingrud ...

The world has changed, and with it the craft of writing. In addition to the difficulties of putting pen to paper, authors must now contend with a slew of new media. This has forever altered the relationship between writers and their readers, their publishers, and their work. In an era when authors are expected to do more and more to promote their own work, Booklife steers readers through the ... Leer más

$8.99 USD o gratis con Kobo Plus

The world has changed, and with it the craft of writing. In addition to the difficulties of putting pen to paper, authors must now contend with a slew of new media. This has forever altered the relationship between writers and their readers, their publishers, and their work. In an era when authors are expected to do more and more to promote their own work, Booklife steers readers through the
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Brand Naming

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Visual Leaders

Writing Without Bullshit

Everybody Writes

Web Copy That Sells

Public Speaking

Design Sprint

The Complete Idiot's Guide to Study Skills

Mental Models

How to Study

10 Core Practices for Better Writing (Adventures in Writing)

Booklife

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