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  • Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

    Edición de Riyad Eid ...
    Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities ... Leer más

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  • Global Perspectives on Religious Tourism and Pilgrimage

    Religious studies and research has gained a lot of interest and considerable attention from researchers, policy makers, and practitioners during the last few years. Though interest has increased, religious tourism is vastly underrepresented in modern research and not much is known on the subject’s presence in most countries. Global Perspectives on Religious Tourism and Pilgrimage provides emerging ... Leer más

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  • E-Marketing in Developed and Developing Countries: Emerging Practices

    Edición de Hatem El-Gohary, Riyad Eid ...
    While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication ... Leer más

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  • Emerging Research on Islamic Marketing and Tourism in the Global Economy

    Edición de Hatem El-Gohary, Riyad Eid ...
    As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region. Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the ... Leer más

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  • Successful Customer Relationship Management Programs and Technologies: Issues and Trends

    Edición de Riyad Eid ...
    The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks, and architectures ... Leer más

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  • Project Management: Concepts, Methodologies, Tools, and Applications

    Organizations of all types are consistently working on new initiatives, product lines, or implementation of new workflows as a way to remain competitive in the modern business environment. No matter the type of project at hand, employing the best methods for effective execution and timely completion of the task at hand is essential to project success. Project Management: Concepts, Methodologies, ... Leer más

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  • Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

    As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these ... Leer más

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  • Stealing My Religion

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  • Cambridge Handbook of Organizational Project Management

    In recent years, organizational project management (OPM) has emerged as a field focused on how project, program and portfolio management practices strategically help firms realize organizational goals. There is a compelling need to address the totality of project-related work at the organizational level, providing a view of organizations as a network of projects to be coordinated among themselves, ... Leer más

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  • Religion in Museums

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  • Knowledge Management and Competitive Advantage: Issues and Potential Solutions

    Knowledge is a significant organizational resource. In order to build and sustain a competitive advantage, this knowledge must be protected within an organization’s core businesses from discovery by competitors. Knowledge Management and Competitive Advantage: Issues and Potential Solutions examines current research in support of knowledge management by focusing on how knowledge resources can be ... Leer más

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