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1 - 12 de 12 resultados para “rico piehler”
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  • Identity-Based Brand Management

    Fundamentals—Strategy—Implementation—Controlling

    de Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, Rico Piehler ...
    Series series Business and Economics (German Language)
    This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and ... Leer más

    $40.99 USD

  • Identity-Based Brand Management

    Fundamentals—Strategy—Implementation—Controlling

    de Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, Rico Piehler ...
    Series series Business and Economics (German Language)
    This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and ... Leer más

    $35.99 USD

  • Identitätsbasierte Markenführung

    Grundlagen - Strategie - Umsetzung - Controlling

    de Christoph Burmann, Tilo Halaszovich, Michael Schade, Kristina Klein, Rico Piehler ...
    Series series Business and Economics (German Language)
    Dieses Lehrbuch liefert einen theoretisch fundierten und sehr gut verständlichen Überblick der identitätsbasierten Markenführung als dem leistungsfähigsten, aktuellsten Ansatz zum erfolgreichen Management von Marken. Dabei stehen die Gestaltung der Markenidentität als interne Seite einer Marke und das externe Markenimage bei Nachfragern im Mittelpunkt. Neben den Grundlagen wird detailliert auf den ... Leer más

    $34.99 USD

  • Identitätsbasierte Markenführung

    Grundlagen - Strategie - Umsetzung - Controlling

    de Christoph Burmann, Tilo Halaszovich, Michael Schade, Kristina Klein, Rico Piehler ...
    Series series Business and Economics (German Language)
    Dieses Lehrbuch liefert einen theoretisch fundierten und sehr gut verständlichen Überblick der identitätsbasierten Markenführung als dem leistungsfähigsten, aktuellsten Ansatz im Markenmanagement. Dabei stehen die Gestaltung der Markenidentität als interne Seite einer Marke und das externe Markenimage bei Nachfragern im Mittelpunkt. Neben den Grundlagen wird detailliert auf den Managementprozess ... Leer más

    $34.99 USD

  • Identitätsbasierte Markenführung

    Grundlagen - Strategie - Umsetzung - Controlling

    de Christoph Burmann, Tilo Halaszovich, Michael Schade, Rico Piehler ...
    Series series Business and Economics (German Language)
    Dieses Lehrbuch liefert einen theoretisch fundierten und gut verständlichen Überblick über die identitätsbasierte Markenführung. Dabei stehen die Gestaltung der Markenidentität als interne Seite einer Marke und das hieraus extern resultierende Markenimage bei den Nachfragern im Mittelpunkt. An zahlreichen Stellen werden die Ausführungen durch anschauliche Praxisbeispiele erläutert, die die hohe ... Leer más

    $28.99 USD

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  • The Management of Small and Medium Enterprises

    Edición de Matthias Fink, Sascha Kraus ...
    Series series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... Leer más

    $70.99 USD

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    de Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Leer más

    $280.99 USD

  • Sales Excellence

    Systematic Sales Management

    de Christian Homburg, Heiko Schäfer, Janna Schneider ...
    Series series Business and Management (R0)
    This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire ... Leer más

    $71.99 USD

  • Human Resources Strategies

    Balancing Stability and Agility in Times of Digitization

    de Armin Trost ...
    Series series Business and Management (R0)
    The digitalization of businesses calls for new forms of leadership and collaboration, as traditional human resources strategies are reaching their limits. Personal responsibility, networking and diversity are increasingly recognized as key prerequisites for agility, adaptability and innovativeness.This book encourages HR managers who want to be pioneers of, or support, digital transformation to ... Leer más

    $58.99 USD

  • Managing in a VUCA World

    Edición de Oliver Mack, Anshuman Khare, Thomas Burgartz, Andreas Krämer ...
    Series series Business and Management (R0)
    This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and ... Leer más

    $170.99 USD

  • Digital Transformation of Learning Organizations

    Edición de Dirk Ifenthaler, Sandra Hofhues, Marc Egloffstein, Christian Helbig ...
    Series series Education (R0)
    This open access volume provides insight into how organizations change through the adoption of digital technologies. Opportunities and challenges for individuals as well as the organization are addressed. It features four major themes: 1. Current research exploring the theoretical underpinnings of digital transformation of organizations. 2. Insights into available digital technologies as well as ... Leer más

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  • Change Management

    Fundamentals and Success Factors

    de Thomas Lauer ...
    Series series Business and Management (R0)
    This book provides a compact overview of the topic of change management. It contains a comprehensible introduction to the basics and techniques of organizational change and provides practical information on the most important success factors. The reading is suitable for practitioners as well as for courses at colleges and universities. Topics such as stakeholder analysis, the use of the Social ... Leer más

    $49.99 USD