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1 - 12 de 12 resultados para “rich leigh”
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  • Myths of PR

    All Publicity is Good Publicity and Other Popular Misconceptions

    de Rich Leigh ...
    Series Libro 6 - Business Myths
    Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable ... Leer más

    $18.99 USD

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  • Internal Communications

    A Manual for Practitioners

    de Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Leer más

    $41.99 USD

  • Rethinking Reputation

    How PR Trumps Marketing and Advertising in the New Media World

    de Fraser P. Seitel, John Doorley ...
    Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world.Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a ... Leer más

    $12.99 USD

  • INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

    de Tony Cosentino ...
    Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends. ... Leer más

    $8.99 USD

  • Strategic Communication, Social Media and Democracy

    The challenge of the digital naturals

    Edición de W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young ...
    Series series Routledge New Directions in PR & Communication Research
    Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.Strategic Communication, Social Media and Democracy provides a wholly new framework for ... Leer más

    $68.99 USD

  • Public Relations

    de Paul Baines, John Egan, Frank Jefkins ...
    Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: ... Leer más

    $76.99 USD

  • Public Relations History

    From the 17th to the 20th Century: The Antecedents

    de Scott M. Cutlip ...
    Series series Routledge Communication Series
    This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies.This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- ... Leer más

    $73.99 USD

  • Online Political Communication

    How to Use the Web to Build Consensus and Boost Participation

    de Gianluca Giansante ...
    Series series Political Science and International Studies (R0)
    This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the ... Leer más

    $49.99 USD

  • Business Branding

    A Guide to Successful Business Branding

    de Anthony Ekanem ...
    Branding is all about image of a business. The concept doesn't only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total quality, reliability, and more. Branding is about the business and how a business is different from the competitors. The purpose of a brand is to distinguish yourself from your competitors. Once you make a distinguishing ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • Americans Beware! Zionist Plot Against Saudi Arabia

    de DR. KHALID ABDULLAH TARIQ AL-MANSOUR ...
    Americans Beware! There is a Zionist plot against Saudi Arabia by CAMERA's inaccuracies and distortions through advertisements. ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • International Public Relations

    Perspectives from deeply divided societies

    Edición de Ian Somerville, Owen Hargie, Maureen Taylor, Margalit Toledano ...
    Series series Routledge New Directions in PR & Communication Research
    International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be ... Leer más

    $65.99 USD

  • Conversations at Work

    Promoting a Culture of Conversation in the Changing Workplace

    de Tim Baker, Aubrey Warren ...
    Series series Business and Management (R0)
    Organizations are about conversations. For any organization to achieve its goals, people need to interact and those interactions require dialogue and conversation. Yet, thanks to technology, we seem to be having fewer genuine conversations. This book seeks to change this, through "how to skills" and wider cultural change advice. ... Leer más

    $49.99 USD