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“regina m luttrell”

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  • Public Relations Campaigns

    An Integrated Approach

    de Regina M. Luttrell, Luke W. Capizzo ...
    Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR ... Leer más

    $100.99 USD

  • The PR Agency Handbook

    de Regina M. Luttrell, Luke W. Capizzo ...
    A Practical and Concise Introduction to Agency LifeThe PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world stories from the field as well as interviews with PR experts to help students bridge the gap between college ... Leer más

    $70.99 USD

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  • Buzzing Communities

    How to Build Bigger, Better, and More Active Online Communities

    de Richard Millington ...
    Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Listen First!

    Turning Social Media Conversations Into Business Advantage

    de Stephen D. Rappaport ...
    LISTEN FIRST!Shhh… Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers-what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides ... Leer más

    $15.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • HR from the Outside In: Six Competencies for the Future of Human Resources

    de David Ulrich, Mike Ulrich, Jon Younger, Wayne Brockbank ...
    “This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective.”—Edward E. Lawler III, Professor, University of Southern California“This book is a crucial blueprint of what it takes to succeed. A must have for every HR professional.”—Lynda Gratton, Professor, London Business School“One single concept changed ... Leer más

    $24.69 USD

  • The Lean Startup

    How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    de Eric Ries ...
    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... Leer más

    Antes $14.99 USD Ahora $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Effective Change Manager: The Change Management Body of Knowledge

    de The Change Management Institute ...
    'The Effective Change Manager' is designed for change management practitioners, employers, authors, academics and anyone with an interest in the evolving professional discipline of change management. The first edition, 'The Change Management Body of Knowledge (CMBoK(c))', drew on the experience of more than six hundred change management professionals in thirty countries. This second edition has ... Leer más

    $33.99 USD

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    de Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Leer más

    $14.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Digital Transformation Playbook

    Rethink Your Business for the Digital Age

    de David Rogers ...
    Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia ... Leer más

    $20.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Excellence in People Analytics

    How to Use Workforce Data to Create Business Value

    de Jonathan Ferrar, David Green ...
    Effectively and ethically leveraging people data to deliver real business value is what sets the best HR leaders and teams apart. Excellence in People Analytics provides business and human resources leaders with everything they need to know about creating value from people analytics.Written by two leading experts in the field, this practical guide outlines how to create sustainable business value ... Leer más

    $43.99 USD

  • Victory Through Organization: Why the War for Talent is Failing Your Company and What You Can Do About It

    de Dave Ulrich, David Kryscynski, Wayne Brockbank, Mike Ulrich ...
    #1 Wall Street Journal and USA Today bestselling author Dave Ulrich offers HR professionals a new line of defense in the corporate “war for talent.”Destined to be a classic in the field, this game-changing book from HR visionary Dave Ulrich tackles one of the greatest challenges in Human Resources today: the talent wars. As companies grow increasingly and aggressively competitive in hiring and ... Leer más

    $29.99 USD

  • Essential Tools for Organisational Performance

    Tools, Models and Approaches for Managers and Consultants

    de Simon Burtonshaw-Gunn, Malik Salameh ...
    This book focuses on organizational development for increased business performance. The text and models cover process management, leading to change management and organizational development. Burtonshaw-Gunn and Salameh show that process implementation in any business depends on two key factors. First, the role of knowledge management in organizational and individual improvement is vital. Secondly, ... Leer más

    $30.00 USD