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  • Blockchain Success Stories

    Real-World Case Studies in Digital Finance

    Bridge the gap between academic theory and industrial reality with this case-driven guide, featuring real-world applications to help master the future of finance and insurance.Blockchain technology has rapidly evolved from a theoretical innovation underpinning cryptocurrencies to a foundational tool reshaping financial systems, governance models, and digital infrastructure. Its core attributes, ... Leer más

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  • Neurosensory and Neuromarketing Impacts on Consumer Behavior

    The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to ... Leer más

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  • Impact of Sensory Marketing on Buying Behavior

    In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses—sight, sound, smell, taste, and touch—brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is ... Leer más

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  • Augmenting Customer Retention Through Big Data Analytics

    Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics ... Leer más

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  • Sensible Selling Through Sensory Neuromarketing

    In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced ... Leer más

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  • Adoption of NFTs and Cryptocurrency in Marketing

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  • Transforming Education with Virtual Reality

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  • Unlearning at Work

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    This book is to provide insights into the process of individual unlearning, which is little known in previous studies. This is the first book that described how employees should unlearn, i.e., abandon obsolete and outdated beliefs or routines to acquire new ones, at workplace. Updating old knowledge and skills to new one is crucial not only for organizations but also for individuals to survive in ... Leer más

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  • Behind the Scenes of Health Care

    Motivation and Commitment of Health Care Employees

    Behind the Scenes of Health Care presents an extensive review of motivation and commitment among health care workers in support and bedside care roles.The publication includes two research studies: (1) motivation and commitment of support services employees in a health care environment and (2) the correlation between patient experience feedback and nursing motivation and engagement. Additionally, ... Leer más

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  • Harnessing Happiness and Wisdom for Organizational Well-Being

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    Harnessing happiness and wisdom for organizational well-being is critical for leaders aiming to cultivate a positive and productive work environment. As organizations begin to recognize the impact of employee satisfaction, emotional intelligence, and decision-making on overall performance, integrating happiness and wisdom into the workplace culture is essential for long-term success. By promoting ... Leer más

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  • Neuroleadership Development and Effective Communication in Modern Business

    In today's rapidly evolving business landscape, leaders face unprecedented challenges in navigating complex organizational dynamics, fostering innovation, and driving sustainable growth. Traditional leadership approaches often must address these multifaceted issues, leading to stagnation and missed corporate opportunities. The emerging field of Neuroleadership offers a transformative solution by ... Leer más

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  • Building Organizational Resilience With Neuroleadership

    In today's landscape of leadership and management, a pressing issue confronts professionals at all levels. Traditional leadership paradigms, including emotional intelligence, are proving insufficient in meeting the demands of the dynamic professional environment. Leaders, both aspiring and experienced, grapple with the challenge of establishing deeper, more meaningful connections in both personal ... Leer más

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