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  • The Agentic Architect

    AI and the Resurgence of Practice

    de Randy Deutsch ...
    Architectural education and the profession are at a crossroads, grappling with the climate crisis, housing shortages, migration, and the omnipresent rise of AI. While AI excels at generating visuals, its true value for architects lies not in replicating existing strengths, but in solving practical, time‑consuming problems. This frees architects to tackle larger societal challenges and leverage ... Leer más

    $51.99 USD

  • Adapt As An Architect

    A Mid-Career Companion

    de Randy Deutsch ...
    Adapt As An Architect: A Mid-Career Companion is the only book that helps design professionals to navigate the vast heart of the architect’s journey. It serves as a roadmap: a career GPS that provides options for architects getting from where they are today to where they really want to be. The focus of this optimistic, engaging book is on continued relevance, professional engagement, perseverance, ... Leer más

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  • Think Like An Architect

    How to develop critical, creative and collaborative problem-solving skills

    de Randy Deutsch ...
    Do you know how to think like an architect? Do you know why you should? How do you make sure that you have the critical thinking tools necessary to prosper in your academic and professional career? This book gives you the answers.Architects have a valuable and critical set of multiple thinking types that they develop throughout the design process. In this book, Randy Deutsch shows readers how to ... Leer más

    $44.99 USD

  • Superusers

    Design Technology Specialists and the Future of Practice

    de Randy Deutsch ...
    Design technology is changing both architectural practice and the role of the architect and related design professionals. With new technologies and work processes appearing every week, how can practitioners be expected to stay on top and thrive? In a word, Superusers.Superusers: Design Technology Specialists and the Future of Practice will help you identify who they are, the value they provide, ... Leer más

    $55.99 USD

  • Data-Driven Design and Construction

    25 Strategies for Capturing, Analyzing and Applying Building Data

    de Randy Deutsch ...
    “In this comprehensive book, Professor Randy Deutsch has unlocked and laid bare the twenty-first century codice nascosto of architecture. It is data. Big data. Data as driver. . .This book offers us the chance to become informed and knowledgeable pursuers of data and the opportunities it offers to making architecture a wonderful, useful, and smart art form.”—From the Foreword by James Timberlake, ... Leer más

    $67.00 USD

  • Convergence

    The Redesign of Design

    de Randy Deutsch ...
    Series series AD Smart
    "There is today a pronounced and accelerated convergence in architecture. This convergence is occurring by doers not thinkers; in practice not academia; in building design, fabrication, and construction. It is about solution-centric individuals engaged in real time problem solving, not in abstractions. The nature of this convergence, where things are converging and what that means for architecture ... Leer más

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  • BIM and Integrated Design

    Strategies for Architectural Practice

    de Randy Deutsch ...
    "Ready or not, it’s high time to make BIM a part of your practice, or at least your vocabulary, and this book has as much to offer beginners as it does seasoned users of building information modeling software."—Chicago ArchitectThe first book devoted to the subject of how BIM affects individuals and organizations working within the ever-changing construction industry, BIM and Integrated Design ... Leer más

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    Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every ... Leer más

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  • Generative AI: The Insights You Need from Harvard Business Review

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  • Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

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    In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Leer más

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  • The AI-Savvy Leader

    Nine Ways to Take Back Control and Make AI Work

    Leaders, don't let AI get the best of you.The AI transformation is underway, but where are the leaders who will ensure their companies implement AI successfully and responsibly? Up until now, leaders have largely ceded their role in the AI transformation, pushing strategy formulation out to tech teams and leaving investment decisions to groups that don't have a full view of the organization or its ... Leer más

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  • Marketing 4.0

    Moving from Traditional to Digital

    Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention ... Leer más

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