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  • Radio Advertising for Retail Small Business

    What's good for big business in America is not necessarily so for small business America. Most small businesses advertising in America follow the lead of Nike, Coca-Cola and the biggest furniture store in their hometown. They set aside some advertising money and then divide it up between yellow pages, a website, the local newspaper, some seasonal radio ads and a three week TV campaign right before ... Leer más

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  • Expert YouTube Video Marketing Strategy

    (Video SEO Methods To Grow Your Business Or Brand Online)

    de Ben Simon ...
    If you're looking for an Expert YouTube & Video Marketing Strategy to help market your products or services and grow your business or brand online, then this is the book for you. Video marketing is a fantastic opportunity for you as a business owner right now. When you download this book you'll have a step-by-step guide to the most cutting edge & powerful marketing methods around today. You'll ... Leer más

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  • The Story Wars

    How brand stories beat advertising tales!

    de Erik Saelens ...
    Temporary half price! Marketers! Advertising agencies! My brothers and sisters. I see in your eyes the same fear that would take the heart of me. A day may come when the courage of marketers fails, when we forsake our brands and they all come tumbling down; but it is not this day. An hour of wolves and shattered companies when our ability to connect to our stakeholders comes crashing down! But it ... Leer más

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  • The Anatomy of Humbug

    How to Think Differently About Advertising

    de Paul Feldwick ...
    How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too ... Leer más

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  • REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

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  • Investment Advisor Marketing

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    Most financial advisors understand the basics of investment advising and retirement planning. But what many independent investment advisors fail to understand is just how all that education and expertise can go to waste unless the practical aspects of advising are supported by effective marketing. It’s pretty simple: You need clients to grow your business and be successful!In Investment Advisor ... Leer más

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  • How To Start Your Own Cupcake (or any other kind of) Business

    OKAY HERE’S THE STORY. In November I contracted to write this ebook on How To Start a Cupcake Business. The intent was to be able to offer it for free so you would purchase (insert name here)’s wonderful program that will teach you how to start and run a cupcake business.AFTER BEING PROMISED for several months that I would get paid at the end of December, then the end of January I said F#$% it ... Leer más

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  • YouTube Traffic

    Discover The Little Known Secrets Of Generating Free Website Traffic From YouTube!

    Hot New Marketing Tactic Revealed: How To Get Thousands (Or Even Millions) Of Visitors To Your Sites With Free Online Video Sites... "Here's How To Get Unlimited New Visitors To Your Websites Without Paying A Penny (Other Than Video Production Costs) Using Free Online Video Sites Like YouTube..." Stop Putting Up With Expensive Banner Ads And Pay-Per-Click Campaigns Which Make You Pay Ongoing ... Leer más

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  • Analyzing Music in Advertising

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    Series series Routledge Interpretive Marketing Research
    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How ... Leer más

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  • St. Louis Advertising

    de Frank Absher ...
    Series series Images of Modern America
    Mention 'advertising,' and just about everyone thinks of New York's Madison Avenue, long the center of the nation's advertising universe. The reality is that advertising is everywhere and has been almost since the inception of the nation. In St. Louis, for example, two early advertising agencies became major players on the national scene, creating advertising for multinational corporations. ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Star Power - Using Celebrities for Interviews & Promotions

    Star Power - Using Celebrities for Interviews & Promotions: How to Use Celebrity Endorsements and Where to Find & Contact Celebrities is a business resource that completely outlines how to use celebrity endorsements, where to find celebrities, celebrity endorsements in general, celebrity endorsed products, what is celebrity endorsement, celebrities that endorse products, endorsements, celebrity ... Leer más

    $6.87 USD o gratis con Kobo Plus