Skip to main content
Search Button
Estados Unidos Tienda Kobo Tarjetas de regalo Ayuda

Kobo Rakuten

Wishlist

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...


“rachel ashman”

1 - 12 de 12 resultados para “rachel ashman”
Skip side bar filters

  • Contemporary Issues in Marketing and Consumer Behaviour

    de Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman ...
    This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how ... Leer más

    $62.99 USD

La gente que leyó esto también disfrutó

  • A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Leadership

    de Brad Jackson, Ken Parry ...
    Series series Very Short, Fairly Interesting & Cheap Books
    An engaging guide through the cacophony of competing perspectives and models of leadership, the new edition includes an expanded discussion of contemporary topics like followership, gender, ethics, authenticity, and leadership and the arts, set against the backdrop of the global financial crisis.Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly ... Leer más

    $30.59 USD

  • Design and Ethics

    Reflections on Practice

    Edición de Emma Felton, Oksana Zelenko, Suzi Vaughan ...
    The value of design for contributing to environmental solutions and a sustainable future is increasingly recognised. It spans many spheres of everyday life, and the ethical dimension of design practice that considers environmental, social and economic sustainability is compelling.Approaches to design recognise design as a practice that can transform human experience and understanding, expanding ... Leer más

    $60.99 USD

  • Marketing

    A Critical Textbook

    de James Fitchett, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski, Nick Ellis, Matthew Higgins ...
    Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the ... Leer más

    $100.79 USD

  • Key Concepts in Creative Industries

    de John Hartley, Stuart Cunningham, Michael Keane, John Banks, Jason Potts, Terry Flew ...
    Series series SAGE Key Concepts series
    This guide to the emerging language of creative industries field is a valuable resource for researchers and students alike. Concise, extensively referenced, and accessible, this this is an exceptionally useful reference work.- Gauti Sigthorsson***, Greenwich University***"There could be no better guides to the conceptual map of the creative industries than John Hartley and his colleagues, pioneers ... Leer más

    $67.49 USD

  • Management

    A Very Short Introduction

    de John Hendry ...
    Series series Very Short Introductions
    John Hendry, a leading management scholar, looks at the nature and practice of Management in this Very Short Introduction. Tracing the development of management over the last century, he looks not only at what managers do, but also provides an insight to modern management theory. He considers the influences of national and organizational culture, the relationship between power and domination, ... Leer más

    $7.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Marketing

    A Critical Introduction

    de Chris Hackley ...
    `I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of OtagoDoes marketing ... Leer más

    $80.99 USD

  • Organizing & Organizations

    de Stephen Fineman, Yiannis Gabriel, David B P Sims ...
    Organizing and Organizations is well loved by students and lecturers for its accessible, conversational tone and insightful real-life examples introducing the study of organizations and organizational behaviour. Fineman, Gabriel and Sims, eminent academics in the field, cover a wealth of key concepts, research and literature leaving students informed and engaged.The Fourth Edition builds on the ... Leer más

    $104.39 USD

  • Distrusting Educational Technology

    Critical Questions for Changing Times

    de Neil Selwyn ...
    Distrusting Educational Technology critically explores the optimistic consensus that has arisen around the use of digital technology in education. Drawing on a variety of theoretical and empirical perspectives, this book shows how apparently neutral forms of educational technology have actually served to align educational provision and practices with neo-liberal values, thereby eroding the nature ... Leer más

    $62.99 USD

  • Return to Meaning

    A Social Science with Something to Say

    de Mats Alvesson, Yiannis Gabriel, Roland Paulsen ...
    This book argues that we are currently witnessing not merely a decline in the quality of social science research, but the proliferation of meaningless research, of no value to society, and modest value to its authors - apart from securing employment and promotion. The explosion of published outputs, at least in social science, creates a noisy, cluttered environment which makes meaningful research ... Leer más

    $31.49 USD

  • Business Ethics as Practice

    Ethics as the Everyday Business of Business

    de Mollie Painter-Morland ...
    Series series Business, Value Creation, and Society
    In recent years, a succession of corporate scandals has rocked the international business community. As a result, many companies have invested considerable time, money and effort on the development of ethics management programs. However, in many cases, such programs are nothing more than insurance policies against corporate liability, designed merely to limit the fallout of scandals should they ... Leer más

    $45.99 USD

  • Handbook of Anthropology in Business

    Edición de Rita M Denny, Patricia L Sunderland ...
    In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around ... Leer más

    $84.99 USD