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1 - 12 de 12 resultados para “r schank”
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  • The Future of Decision Making

    How Revolutionary Software Can Improve the Ability to Decide

    de R. Schank, D. Lyras, E. Soloway ...
    Series series Business and Management (R0)
    We now possess the capability to make great business decisions in even the most difficult situations with the use of today's advanced software capability. The authors, who are experts in the field, explain the new science of decision-making and offer examples and advice that will enable readers put it to use in their organizations. ... Leer más

    $49.99 USD

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  • Breakthrough Marketing Plans

    How to Stop Wasting Time and Start Driving Growth

    de Tim Calkins ...
    Series series Business and Management (R0)
    Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create ... Leer más

    $44.99 USD

  • Web Programming for Business

    PHP Object-Oriented Programming with Oracle

    de David Paper ...
    Web Programming for Business: PHP Object-Oriented Programming with Oracle focuses on fundamental PHP coding, giving students practical, enduring skills to solve data and technical problems in business.Using Oracle as the backend database, the book is version-neutral, teaching students code that will still work even with changes to PHP and Oracle. The code is clean, clearly explained and solutions ... Leer más

    $93.99 USD

  • Innovative Research Methodologies in Management

    Volume I: Philosophy, Measurement and Modelling

    Edición de Luiz Moutinho, Mladen Sokele ...
    A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new ... Leer más

    $116.99 USD

  • Autopoietic Knowledge Systems in Project-Based Companies

    de K. Koskinen ...
    Series series Business and Management (R0)
    This book gives an alternative observational scheme to better understand knowledge creation and learning in project-based companies. It builds upon emergent new ways of looking at projects which is important - as any discipline stays alive by reflection and re-framing ideas as they are challenged, argued and clarified. ... Leer más

    $49.99 USD

  • Unpacking Open Innovation

    Highlights From a Co-Evolutionary Inquiry

    de Palgrave Macmillan ...
    Disintegrated or distributed innovation, collaborative innovation, collective invention, collegial innovation, free innovation, open knowledge disclosure, free knowledge disclosure: are these all the same thing? This shows us there is some confusion regarding open innovation, or at least there is a need to cast a wider net around what open innovation is all about. The prevailing thought is that ... Leer más

    $89.99 USD

  • Tribal Marketing, Tribal Branding

    An expert guide to the brand co-creation process

    de Brendan Richardson ...
    Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. ... Leer más

    $35.99 USD

  • Making Better Decisions Using Systems Thinking

    How to stop firefighting, deal with root causes and deliver permanent solutions

    de Jaap Schaveling, Bill Bryan ...
    Series series Business and Management (R0)
    This book provides a framework to help managers go beyond simply fighting fires every day, offering the tools to address the underlying causes of recurring problems and deliver long-term solutions.The most obvious part of any problem is the pain it causes. The desire to end the pain and find a solution – any solution – that will make it go away now is usually so great that it blinds managers to ... Leer más

    $44.99 USD

  • Overconfidence in SMEs

    Conceptualisations, Domains and Applications

    de Anna Invernizzi ...
    Series series Business and Management (R0)
    This book presents a review of the role of overconfidence in small firms and explores how biased judgment and decision-making can affect business performance. Whilst the overconfidence construct has been studied in detail, there are no systematic reviews of its role in SMEs as of yet. Examining the decisions made by entrepreneurs, this study offers clear solutions on how to improve business ... Leer más

    $49.99 USD

  • Bending the Arc of Innovation: Public Support of R&D in Small, Entrepreneurial Firms

    de A. Link, J. Scott ...
    Series series Economics and Finance (R0)
    In this exciting work, Link and Scott summarize more than a decade of their research on public support of R&D in small, entrepreneurial firms, concluding public R&D investments, primarily funded by the U.S. Small Business Innovation Research (SBIR) program, are indeed bending the arc of innovation. Firms that receive SBIR project funding would not undertake the projects in the absence of SBIR's ... Leer más

    $49.99 USD

  • Making the Compelling Business Case

    Decision-Making Techniques for Successful Business Growth

    de W. Messner ...
    Series series Business and Management (R0)
    Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments. ... Leer más

    $49.99 USD

  • Stealth KM

    de Niall Sinclair ...
    Stealth KM presents an innovative way to drive successful knowledge management initiatives in the public sector. Niall Sinclair, a well-known, former high-level official in the Canadian Government, proposes a technique that has been proven to work in his own governmental area of 20,000 employees, and that enables executives and professionals, especially those in government and public institutions, ... Leer más

    $68.99 USD