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purnima embranthiri

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  • Branding with AI

    Modern Approaches

    "Branding with AI: Modern Approaches" offers an informative and practical guide on branding your business. This is not your ordinary business book; it provides actual pathways to generate revenue. Open the doors to the future of branding with artificial intelligence, and discover how AI can build efficient revenue streams.Unlike anything else, this book is a clear and authentic representation of ... Leer más

    $29.99 USD o gratis con Kobo Plus

  • Global Branding, Advertising, and Marketing Strategies

    "Global Branding, Advertising, and Marketing Strategies" explores the importance of branding in the 21st century, emphasizing that while products are made in factories, brands are created in the minds of consumers. We discuss how branding specifies goods or services through names, designs, and terms, making it essential for businesses of all sizes.In the era of social media, consumers prefer ... Leer más

    $29.99 USD o gratis con Kobo Plus

  • Digital Age Consumers and Brands

    "Digital Age Consumers and Brands" explores consumer and branding behavior in the digital age. Previously, shopping required meticulous planning and interacting with salespeople for product information. Technology has revolutionized these processes, making shopping more convenient.Today, people can browse and buy items from the comfort of their seats, with 81% of shoppers using search engines ... Leer más

    Antes $29.99 USD Ahora $20.99 USD o gratis con Kobo Plus

  • Creative Brand Naming Strategies

    What makes a brand successful? It’s a complex question with many answers, but one factor stands out—clarity. Successful brands share a clear message and a distinct point of difference. In the intricate world of business and marketing, where economic factors and human judgments create a fog, clarity becomes crucial.A brand must have a consistent and easily identifiable message, even if it ... Leer más

    Antes $29.99 USD Ahora $20.99 USD o gratis con Kobo Plus

  • Ergonomics and Human Factors

    Enhancing Workplaces

    "Ergonomics and Human Factors: Enhancing Workplaces" delves into the scientific discipline of ergonomics, focusing on the interactions between humans and other system elements. Our book provides a detailed examination of work organization goals related to ergonomics and the various factors affecting it across multiple fields. Designed as an easy-to-use reference, it is ideal for students and ... Leer más

    $20.99 USD o gratis con Kobo Plus

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  • Generative AI: The Insights You Need from Harvard Business Review

    Series series HBR Insights Series
    The future of AI is here.The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around ... Leer más

    $15.99 USD o gratis con Kobo Plus

  • What Color Is Your Parachute? Guide to Job-Hunting Online, Sixth Edition

    Blogging, Career Sites, Gateways, Getting Interviews, Job Boards, Job Search Engines, Personal Websites, Posting Resumes, Research Sites, Social Networking

    Before you start your Internet job-hunt, there are some things that you must know, like:• Why are job sites like Monster and CareerBuilder so stunningly ineffective?• What can you do to make sure your resumes survive the elimination process?• How do you find the information that search engines like Google can’t?• How can you tell the difference between a genuinely helpful job board, and a website ... Leer más

    Antes $5.99 USD Ahora $4.99 USD

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Leer más

    Antes $8.99 USD Ahora $7.99 USD

  • The Year in Tech, 2025

    The Insights You Need from Harvard Business Review

    Series series HBR Insights Series
    A year of HBR's essential thinking on tech—all in one place.Generative AI, biometrics, spatial computing, electric vehicles—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption ... Leer más

    $15.99 USD o gratis con Kobo Plus

  • Creating Magic

    10 Common Sense Leadership Strategies from a Life at Disney

    de Lee Cockerell ...
    “It’s not the magic that makes it work; it’s the way we work that makes it magic.”The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results.No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® ... Leer más

    $9.99 USD

  • Approaches To Training And Development

    Third Edition Revised And Updated

    This celebrated book, newly revised and updated, is a comprehensive treatment of organizational training and development: its basic ideas, organizational goals, and practical techniques. Dugan Laird, noted trainer, consultant, and author, shares his considerable experience in the whole field of human resource development and job-related training. The key to this book's ongoing popularity is its ... Leer más

    $20.99 USD

  • The AI Factor

    How to Apply Artificial Intelligence and Use Big Data to Grow Your Business Exponentially

    de Asha Saxena ...
    Take heart. AI is none of those things. It’s part of our everyday lives, and it has the power to transform your business.This book will put AI, big data, the cloud, robotics, and smart devices in context. It will reveal how these technologies can dramatically multiply any businesses—including yours—by strategically using your data’s latent, transformative potential.Noted business leader, data ... Leer más

    $12.99 USD