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  • Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

    Edición de Purnendu Tripathi, Siran Mukerji ...
    Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: ... Leer más

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  • Handbook of Research on Transnational Higher Education

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    The integration of new technology and global collaboration has undoubtedly transformed learning in higher education from the traditional classroom setting into a domain of support services, academic programs, and educational products which are made available to learners. The Handbook of Research on Transnational Higher Education is a unique compilation of the most recent research done by higher ... Leer más

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  • Handbook of Research on Administration, Policy, and Leadership in Higher Education

    Edición de Siran Mukerji, Purnendu Tripathi ...
    The creation of a sustainable and accessible higher education systems is a pivotal goal in modern society. Adopting strategic frameworks and innovative techniques allows institutions to achieve this objective. The Handbook of Research on Administration, Policy, and Leadership in Higher Education is an authoritative reference source for the latest scholarly research on contemporary management ... Leer más

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  • Handbook of Research on Technology-Centric Strategies for Higher Education Administration

    Edición de Purnendu Tripathi, Siran Mukerji ...
    Although the advancement of educational technologies is often discussed in a teaching capacity, the administration aspect of this research area is often overlooked. Studying the impact technology has on education administration not only allows us to become familiar with the most current trends and techniques in this area, but also allows us to discover the best way forward in all aspects of ... Leer más

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  • Marketing Initiatives for Sustainable Educational Development

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    Technology plays a vital role in bridging the digital divide and fostering sustainability in educational development. This is evident through the successful use of social media in educational marketing campaigns and through the integration of massive open online courses to reorient learner interactions in higher education environments. Marketing Initiatives for Sustainable Educational Development ... Leer más

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  • Cases on Innovations in Educational Marketing: Transnational and Technological Strategies

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    Growing global competition for quality education, technology and collaboration is playing a paramount role in redefining institutions, requiring them to re-strategize to achieve a competitive advantageous international position. Cases on Innovations in Educational Marketing: Transnational and Technological Strategies addresses the prominent issues involved in marketing these new educational ... Leer más

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