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“priya jindal”

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  • Integrating SDGs and Educational Outcomes in Higher Education

    de Editors: Rimple Manchanda, Priya Jindal, Naseem Abidi ...
    Integrating SDGs and Educational Outcomes in Higher Education explores the evolving role of higher education institutions (HEIs) in advancing the United Nations Sustainable Development Goals (SDGs) through teaching, research, institutional governance and community engagement. It examines how sustainability can be embedded across academic programmes, campus operations and strategic policies while ... Leer más

    $69.00 USD

  • Integrating SDGs and Educational Outcomes in Higher Education

    de Rimple Manchanda, Priya Jindal, Naseem Abidi ...
    Integrating SDGs and Educational Outcomes in Higher Education explores the evolving role of higher education institutions (HEIs) in advancing the United Nations Sustainable Development Goals (SDGs) through teaching, research, institutional governance and community engagement. It examines how sustainability can be embedded across academic programmes, campus operations and strategic policies while ... Leer más

    $49.99 USD

  • Marketing Perspectives on Phygitalization

    Edición de Sudhir Rana, Priya Jindal, Indrajit Ghosal, Arpan Anand, Subhadeep Mukherjee ...
    The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon ... Leer más

    $200.99 USD

  • Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

    Edición de Monika Gupta, Priya Jindal, Shubhi Bansal ...
    Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on ... Leer más

    $238.49 USD

  • Developing Relationships, Personalization, and Data Herald in Marketing 5.0

    Edición de Jasmine Kaur, Priya Jindal, Amandeep Singh ...
    Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of ... Leer más

    $215.99 USD

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  • New Trends in Marketing and Consumer Science

    Edición de Theodore K. Tarnanidis, Nikolaos Sklavounos ...
    Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in ... Leer más

    $346.49 USD

  • Contemporary Trends in Innovative Marketing Strategies

    Edición de Belem Barbosa ...
    In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in ... Leer más

    $260.99 USD

  • Consumer Behavior and Digital Influence in Global Markets

    Edición de Ricardo Marcão, Vasco Santos ...
    Consumer behavior in global markets has been reshaped by the expansion of digital technologies, transforming how individuals discover, evaluate, and purchase products and services. The rise of e-commerce platforms, social media, and data-driven marketing has created an interconnected marketplace where consumers are influenced by online content, reviews, and personalized advertising. Cultural, ... Leer más

    $202.49 USD

  • Retail Innovations in Business Models

    Edición de Sneha Rajput, Firdous Ahmad Malik, Samriti Mahajan, Amna Javed ...
    Retail innovations in business models are reshaping consumer shopping and brand interactions, driven by advances in technology, shifting consumer expectations, and evolving market dynamics. From the rise of e-commerce to the adoption of artificial intelligence, data analytics, and automation, retailers are exploring new ways to engage customers and deliver personalized experiences. Innovative ... Leer más

    $224.99 USD

  • Employee Performance Management for Improved Workplace Motivation

    Edición de Wasantha Rajapakshe ...
    In the dynamic landscape of organizational management, the challenge of effectively evaluating and enhancing employee performance stands as a pivotal obstacle to maximizing workplace productivity and motivation. Traditional performance appraisal methods often fall short in providing meaningful insights into employees' contributions and fostering a culture of continuous improvement. This gap ... Leer más

    $458.99 USD

  • Agile Sustainable Marketing: Navigating Towards a Greener Future

    de Dipak Saha, Mrinal Kanti Das, Sudhir Rana, Kavita Sharma, Swati Mukherjee ...
    Series series Sustainable Management Practices: Volume 1
    This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals.Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, ... Leer más

    $49.99 USD

  • Sustainability Assessment Tools in Higher Education Institutions

    Mapping Trends and Good Practices Around the World

    Edición de Sandra Caeiro, Walter Leal Filho, Charbel Jabbour, Ulisses M. Azeiteiro ...
    Series series Energy (R0)
    This book contributes to debates on current sustainability practices, with a focus on assessment tools as applied in higher education institutions. These institutions are challenged to carry out management, research, and teaching, and to create settings that allow developing new competencies to address the complex global environmental, social, cultural, and economic pressures with which current ... Leer más

    $143.99 USD