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“philipp boksberger”

1 - 12 de 12 resultados para “philipp boksberger”
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  • Marketing of Tourism Experiences

    Edición de Noel Scott, Eric Laws, Philipp Boksberger ...
    This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being ... Leer más

    $70.99 USD

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  • Places

    Identity, Image and Reputation

    de Simon Anholt ...
    Series series Business and Management (R0)
    Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. ... Leer más

    $49.99 USD

  • International Place Branding Yearbook 2012

    Managing Smart Growth and Sustainability

    Edición de F. Go, R. Govers ...
    Series series Business and Management (R0)
    This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. ... Leer más

    $49.99 USD

  • The Professional Bar & Beverage Manager's Handbook

    How to Open and Operate a Financially Successful Bar, Tavern, and Nightclub

    de Amanda Miron ...
    A successful beverage operation is much more than top-shelf cocktails. In today’s market, whether running a stand-alone business or one incorporated into a restaurant, hotel or food service operation, the successful bar operator needs dependable products and equipment. ... Leer más

    $17.99 USD

  • Information and Communication Technologies in Tourism 2018

    Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018

    Edición de Brigitte Stangl, Juho Pesonen ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online ... Leer más

    $161.99 USD

  • Social Entrepreneurship and Tourism

    Philosophy and Practice

    Edición de Pauline J. Sheldon, Roberto Daniele ...
    Series series Business and Management (R0)
    This volume explores the links between the rapidly growing phenomenon of social entrepreneurship (SE) and the international tourism and hospitality industry. This unique industry is particularly ripe for transformation by SE and the book’s authors delve deeply into the reasons for this. The book has three parts. The first creates a conceptual and theoretical framework for understanding the ... Leer más

    $134.09 USD

  • Travel Industry Economics

    A Guide for Financial Analysis

    de Harold L. Vogel ...
    Series series Business and Management (R0)
    In this book Harold L. Vogel comprehensively examines the business economics and investment aspects of major components of the travel industry, including airlines, hotels, casinos, amusement and theme parks and tourism. The book is designed as an economics-grounded text that uniquely integrates a review of each sector's history, economics, accounting, and financial analysis perspectives and ... Leer más

    $58.99 USD

  • Beyond the Low Cost Business

    Rethinking the Business Model

    de Palgrave Macmillan ...
    Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies. ... Leer más

    $49.99 USD

  • Tourism, Culture and Heritage in a Smart Economy

    Third International Conference IACuDiT, Athens 2016

    Edición de Vicky Katsoni, Amitabh Upadhya, Anastasia Stratigea ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book explores the ways in which information and communication technologies (ICTs) offer a powerful tool for the development of smart tourism. Numerous examples are presented from across the entire spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports ... Leer más

    $152.09 USD

  • Design Science in Tourism

    Foundations of Destination Management

    Edición de Daniel R. Fesenmaier, Zheng Xiang ...
    Series series Business and Management (R0)
    This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations.The book builds on recent findings in psychology, geography and urban and ... Leer más

    $215.09 USD

  • Tourism Management, Marketing, and Development

    Volume I: The Importance of Networks and ICTs

    Edición de M. Mariani, R. Baggio, D. Buhalis, C. Longhi ...
    Series series Business and Management (R0)
    Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time. ... Leer más

    $89.99 USD

  • The Consuming Geographies of Food

    Diet, Food Deserts and Obesity

    de Hillary J. Shaw ...
    Series series Routledge Studies of Gastronomy, Food and Drink
    The consumption and distribution of food, as well as its production, has become a major public policy issue over the past few decades; what we eat is no longer merely a private matter but carries significant externalities for wider society. Its increasing significance within the public arena implies a dissonance regarding the boundaries of food; where do we draw the line between food as private ... Leer más

    $84.99 USD