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“philip beil”

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  • Rethinking Luxury

    How to Market Exclusive Products and Services in an Ever-Changing Environment

    de Fabian Sommerrock, Martin Wittig, Philip Beil ...
    The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market. This essential book paints a roadmap for the future of ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Rethinking Luxury: How to Market Exclusive Products and Services in an Ever-Changing Environment

    de Fabian Sommerrock, Martin C. Wittig, Philip Beil, Markus Albers ...
    The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market.This essential book paints a roadmap for the future of ... Leer más

    $13.41 USD

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  • The Luxury Strategy

    Break the Rules of Marketing to Build Luxury Brands

    de Jean-Noël Kapferer, Vincent Bastien ...
    Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and ... Leer más

    $46.99 USD

  • Principles of Marketing

    de Gary Armstrong, Lloyd Harris, Hongwei He, Philip Kotler ...
    Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and ... Leer más

    $43.99 USD

  • How To Win Work

    The architect's guide to business development and marketing

    de Jan Knikker ...
    You are a great designer, but no-one knows. Now what?This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners.It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author ... Leer más

    $46.99 USD

  • Fashion Marketing Communications

    de Gaynor Lea-Greenwood ...
    Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.This textbook for students of fashion design, fashion marketing, ... Leer más

    $28.00 USD

  • Woo, Wow, and Win

    Service Design, Strategy, and the Art of Customer Delight

    de Patricia O'Connell, Thomas A. Stewart ...
    In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea ... Leer más

    $10.99 USD

  • Business Genius

    A More Inspired Approach to Business Growth

    de Peter Fisk ...
    At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently ... Leer más

    $19.00 USD

  • How Cool Brands Stay Hot

    Branding to Generations Y and Z

    de Joeri Van Den Bergh, Mattias Behrer ...
    WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, ... Leer más

    $35.99 USD

  • Customer Genius

    de Peter Fisk ...
    Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready?10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration ... Leer más

    $17.00 USD

  • Don't Get a Job...Make a Job

    How to make it as a creative graduate

    de Gem Barton ...
    Too often a design or architecture degree is seen as a means to an end (a job in an established practice). But imagine for one moment that there are no employers, no firms to send your CV to, no interviews to be had – what would you do? How would you forge your own path after graduation?The current economic climate has seen many graduates chasing a finite number of positions. The most ingenious ... Leer más

    $0.99 USD

  • Marketing Fashion Second Edition

    Strategy, Branding and Promotion

    de Harriet Posner ...
    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating ... Leer más

    $4.99 USD