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  • The Old Rush: Marketing For Gold In the Age of Aging

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    Marketing for Gold in the Age of Aging The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast growth opportunity a chance to ... Leer más

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  • Long Tail

    Why the Future of Business Is Selling Less of More

    What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From ... Leer más

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  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Leer más

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  • Zero Debt: The Ultimate Guide to Financial Freedom 2nd edition

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  • Audience

    Marketing in the Age of Subscribers, Fans and Followers

    AUDIENCEMost companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to ... Leer más

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  • The Wallet Allocation Rule

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  • Customer-Centric Marketing

    Build Relationships, Create Advocates, and Influence Your Customers

    de Aldo Cundari ...
    The practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these ... Leer más

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  • The Complete Idiot's Guide to Target Marketing

    Get on Board with the Latest and Most Effective Techniques

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  • It Takes a Tribe

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  • YouthNation

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    de Matt Britton ...
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  • Everyone's a Critic

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    de Bill Tancer ...
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  • 2017 MGI Membership Marketing Benchmarking Report

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