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  • Bayesian Statistics and Marketing

    Series series WILEY SERIES IN PROB & STATISTICS/see 1345/6,6214/5
    Fine-tune your marketing research with this cutting-edge statistical toolkitBayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches ... Leer más

    $96.00 USD

  • Handbook of the Economics of Marketing

    Series Libro 1 - Handbooks in Economics
    Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible ... Leer más

    $139.99 USD

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  • An Introduction to Statistical Learning

    with Applications in R

    Series series Mathematics and Statistics (R0)
    An Introduction to Statistical Learning provides an accessible overview of the field of statistical learning, an essential toolset for making sense of the vast and complex data sets that have emerged in fields ranging from biology to finance to marketing to astrophysics in the past twenty years. This book presents some of the most important modeling and prediction techniques, along with relevant ... Leer más

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  • A Handbook of Analytics

    A Guide to Statistics and Analytics

    de Ankita Sinha ...
    A Handbook of Analytics is a guide to statistics and analytics. Data analytics are used to predict future patterns of data using mathematical and statistical models. Therefore, it is imperative for the professionals working in the field of data analytics to not only be able to use multiple functionalities on various tools but to have in-depth knowledge of statistics, predictive analytics and ... Leer más

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  • Data Analysis and Data Mining

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    An introduction to statistical data mining, Data Analysis and Data Mining is both textbook and professional resource. Assuming only a basic knowledge of statistical reasoning, it presents core concepts in data mining and exploratory statistical models to students and professional statisticians-both those working in communications and those working in a technological or scientific capacity-who have ... Leer más

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  • Quantitative Methods

    An Introduction for Business Management

    An accessible introduction to the essential quantitative methods for making valuable business decisionsQuantitative methods-research techniques used to analyze quantitative data-enable professionals to organize and understand numbers and, in turn, to make good decisions. Quantitative Methods: An Introduction for Business Management presents the application of quantitative mathematical modeling to ... Leer más

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  • Introduction to Bayesian Econometrics

    This textbook explains the basic ideas of subjective probability and shows how subjective probabilities must obey the usual rules of probability to ensure coherency. It defines the likelihood function, prior distributions and posterior distributions. It explains how posterior distributions are the basis for inference and explores their basic properties. Various methods of specifying prior ... Leer más

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  • Simulation

    The 5th edition of Ross's Simulation continues to introduce aspiring and practicing actuaries, engineers, computer scientists and others to the practical aspects of constructing computerized simulation studies to analyze and interpret real phenomena. Readers learn to apply results of these analyses to problems in a wide variety of fields to obtain effective, accurate solutions and make predictions ... Leer más

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  • Generalized Linear Models for Insurance Data

    Series series International Series on Actuarial Science
    This is the only book actuaries need to understand generalized linear models (GLMs) for insurance applications. GLMs are used in the insurance industry to support critical decisions. Until now, no text has introduced GLMs in this context or addressed the problems specific to insurance data. Using insurance data sets, this practical, rigorous book treats GLMs, covers all standard exponential family ... Leer más

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  • Doing Bayesian Data Analysis

    A Tutorial Introduction with R

    de John Kruschke ...
    There is an explosion of interest in Bayesian statistics, primarily because recently created computational methods have finally made Bayesian analysis tractable and accessible to a wide audience. Doing Bayesian Data Analysis, A Tutorial Introduction with R and BUGS, is for first year graduate students or advanced undergraduates and provides an accessible approach, as all mathematics is explained ... Leer más

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  • Bayesian Essentials with R

    Series series Mathematics and Statistics (R0)
    This Bayesian modeling book provides a self-contained entry to computational Bayesian statistics. Focusing on the most standard statistical models and backed up by real datasets and an all-inclusive R (CRAN) package called bayess, the book provides an operational methodology for conducting Bayesian inference, rather than focusing on its theoretical and philosophical justifications.Readers are ... Leer más

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  • Doing Bayesian Data Analysis

    A Tutorial with R, JAGS, and Stan

    de John Kruschke ...
    Doing Bayesian Data Analysis: A Tutorial with R, JAGS, and Stan, Second Edition provides an accessible approach for conducting Bayesian data analysis, as material is explained clearly with concrete examples. Included are step-by-step instructions on how to carry out Bayesian data analyses in the popular and free software R and WinBugs, as well as new programs in JAGS and Stan. The new programs are ... Leer más

    $63.99 USD