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Corporate Communication

Transformation of Strategy and Practice

de Michael B. Goodman, Peter B. Hirsch ...

The forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, "big data," and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization’s survival. Corporate Communication: Transformation of Strategy and Practice examines, analyzes, and illustrates ... Leer más

$45.99 USD

The forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, "big data," and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization’s survival. Corporate Communication: Transformation of Strategy and Practice examines, analyzes, and illustrates
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Corporate Communication

Critical Business Asset for Strategic Global Change

de Michael Goodman, Peter B. Hirsch ...

The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This ... Leer más

$55.99 USD

The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This
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Feminine Capital

Unlocking the Power of Women Entrepreneurs

de Barbara Orser, Catherine Elliott ...

Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital—the unique skills and sensibilities that they have cultivated as women—to create enviable successes.Drawing on four decades of award-winning research, Feminine Capital reveals how women ... Leer más

$31.99 USD

Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital—the unique skills and sensibilities that they have cultivated as women—to create enviable successes.Drawing on four decades of award-winning research, Feminine Capital reveals how women
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Strategic Corporate Social Responsibility

Sustainable Value Creation

de David Chandler ...

Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance ... Leer más

$100.99 USD

Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance
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Reputation Management

Building and Protecting Your Company's Profile in a Digital World

Edición de Andrew Hiles ...

Series series Key Concepts
Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected.Reputation Management ... Leer más

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Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected.Reputation Management
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The Tyranny of Metrics

de Jerry Z. Muller ...

How the obsession with quantifying human performance threatens business, medicine, education, government—and the quality of our livesToday, organizations of all kinds are ruled by the belief that the path to success is quantifying human performance, publicizing the results, and dividing up the rewards based on the numbers. But in our zeal to instill the evaluation process with scientific rigor, we ... Leer más

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Disponible también en: Audiolibro

How the obsession with quantifying human performance threatens business, medicine, education, government—and the quality of our livesToday, organizations of all kinds are ruled by the belief that the path to success is quantifying human performance, publicizing the results, and dividing up the rewards based on the numbers. But in our zeal to instill the evaluation process with scientific rigor, we
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The Sharing Economy

The End of Employment and the Rise of Crowd-Based Capitalism

de Arun Sundararajan ...

“An insightful guide to the forces shaping our economy” that explores the far-ranging implications of the shift to crowd-based capitalism—with case studies on Uber, Airbnb, and others (Hal Varian, Chief Economist at Google)Sharing isn’t new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club—these are not revolutionary concepts. ... Leer más

$15.99 USD

Disponible también en: Audiolibro

“An insightful guide to the forces shaping our economy” that explores the far-ranging implications of the shift to crowd-based capitalism—with case studies on Uber, Airbnb, and others (Hal Varian, Chief Economist at Google)Sharing isn’t new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club—these are not revolutionary concepts.
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Five Good Ideas

Practical Strategies for Non-Profit Success

Edición de Alan Broadbent, Ratna Omidvar ...

Non-profits are big business. According to a recent Johns Hopkins report, third-sector institutions in Belgium, the Czech Republic, Japan, the U.S. and Canada have been growing at an average rate that is twice the growth rate of their GDPs. Canada is home to the second largest non-profit workforce in the world, employing 2 million paid staff and contributing $112 billion to our economy each year. ... Leer más

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Non-profits are big business. According to a recent Johns Hopkins report, third-sector institutions in Belgium, the Czech Republic, Japan, the U.S. and Canada have been growing at an average rate that is twice the growth rate of their GDPs. Canada is home to the second largest non-profit workforce in the world, employing 2 million paid staff and contributing $112 billion to our economy each year.
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Strategic Organizational Communication

In a Global Economy

de Charles Conrad, Marshall Scott Poole ...

Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communicationPlaces organizations and organizational communication within a broader social, economic, and cultural contextApplies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, ... Leer más

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Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communicationPlaces organizations and organizational communication within a broader social, economic, and cultural contextApplies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership,
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Governing for Results

A Director's Guide to Good Governance

de Mel D. Gill ...

BEST SELLERThis BEST SELLIING book provides a comprehensive guide to effective governance for board members and their senior executives. The author offers a new framework for understanding boards and proposes practices that boards can use to fulfill their stewardship responsibilities, strengthen board performance and improve organizational effectiveness. The book discusses the basics of governance ... Leer más

$3.99 USD

BEST SELLERThis BEST SELLIING book provides a comprehensive guide to effective governance for board members and their senior executives. The author offers a new framework for understanding boards and proposes practices that boards can use to fulfill their stewardship responsibilities, strengthen board performance and improve organizational effectiveness. The book discusses the basics of governance
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International Management Behavior

Global and Sustainable Leadership

de Henry W. Lane, Martha L. Maznevski ...

This is the seventh edition of International Management Behavior, an established text for students and executives developing the knowledge, perspective and skills required for leading and managing people in global business.This guide provides a comprehensive overview of international management, structured around the core challenges and opportunities faced by global managers. This encompasses: the ... Leer más

$47.00 USD

This is the seventh edition of International Management Behavior, an established text for students and executives developing the knowledge, perspective and skills required for leading and managing people in global business.This guide provides a comprehensive overview of international management, structured around the core challenges and opportunities faced by global managers. This encompasses: the
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International Business Strategy

Rethinking the Foundations of Global Corporate Success

de Alain Verbeke, I. H. Ian Lee ...

Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The ... Leer más

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Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The
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Corporate Communication

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Feminine Capital

Strategic Corporate Social Responsibility

Reputation Management

The Tyranny of Metrics

The Sharing Economy

Five Good Ideas

Strategic Organizational Communication

Governing for Results

International Management Behavior

International Business Strategy

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