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1 - 12 de 12 resultados para “pauline maclaran”
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  • Bewitching Consumer Culture

    Witchcraft, Feminism and Markets

    de Lorna Stevens, Pauline Maclaran ...
    Series series New Horizons in Marketing series
    The witch figure has long inspired fear and fascination, and the witch-hunts and widespread persecution of women over time have made the witch a powerful figure for feminism. This book explores the growing interest in witchcraft in the marketplace, revealing how the witch has evolved into a feminist heroine for our times.Commencing with a historical overview of the witch imaginary in Europe during ... Leer más

    $35.99 USD

  • Contemporary Issues in Marketing and Consumer Behaviour

    de Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman ...
    This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how ... Leer más

    $62.99 USD

  • The Routledge Companion to Marketing and Feminism

    Edición de Pauline Maclaran, Lorna Stevens, Olga Kravets ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism.In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - ... Leer más

    $65.99 USD

  • Royal Fever

    The British Monarchy in Consumer Culture

    de Cele C. Otnes, Pauline Maclaran ...
    No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the ... Leer más

    $28.99 USD

  • The SAGE Handbook of Consumer Culture

    Edición de Olga Kravets, Pauline Maclaran, Steven Miles, Alladi Venkatesh ...
    The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and ... Leer más

    $118.99 USD

  • Marketing and Feminism

    Current issues and research

    Edición de Miriam Catterall, Pauline Maclaran, Lorna Stevens ...
    Series series Routledge Interpretive Marketing Research
    This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:* the dark side of female consumption* women and ... Leer más

    $91.99 USD

  • Key Concepts in Critical Management Studies

    Edición de Mark Tadajewski, Pauline Maclaran, Martin Parker, Elizabeth Parsons ...
    Series series SAGE Key Concepts series
    Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of international experts, key ideas are succinctly explained and illustrated beyond a simple definition. Further reading suggestions and cross-referencing provide the reader with means to develop their ... Leer más

    $69.29 USD

  • Motherhoods, Markets and Consumption

    The Making of Mothers in Contemporary Western Cultures

    Edición de Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens, Lorna Stevens ...
    Series series Routledge Interpretive Marketing Research
    It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as ... Leer más

    $76.99 USD

  • Critical Marketing

    de Pauline Maclaran ...
    Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In ... Leer más

    $80.99 USD

  • Consumption and Spirituality

    Edición de Diego Rinallo, Linda Scott, Pauline Maclaran ...
    Series series Routledge Interpretive Marketing Research
    This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless ... Leer más

    $82.99 USD

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  • Marketing

    A Critical Textbook

    de James Fitchett, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski, Nick Ellis, Matthew Higgins ...
    Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the ... Leer más

    $100.79 USD

  • Globalization, Lifelong Learning and the Learning Society

    Sociological Perspectives

    de Peter Jarvis ...
    Series series Lifelong Learning and the Learning Society
    This book critically assesses the learning that is required and provided within a learning society and gives a detailed sociological analysis of the emerging role of lifelong learning with examples from around the globe. Divided into three clear parts the book:looks at the development of the knowledge economyprovides a critique of lifelong learning and the learning societyfocuses on the changing ... Leer más

    $80.99 USD