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  • The Anatomy of Humbug

    How to Think Differently About Advertising

    de Paul Feldwick ...
    How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too ... Leer más

    $9.99 USD

  • Why Does The Pedlar Sing?

    What Creativity Really Means in Advertising

    de Paul Feldwick ...
    Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological ... Leer más

    $8.99 USD

  • Audiolibro

    The Anatomy of Humbug

    How to Think Differently About Advertising

    de Paul Feldwick ...
    Narrado por Paul Feldwick ...

    Completo

    4 hora 5 minutos

    How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too ... Leer más

    $16.99 USD o gratis con Kobo Plus

  • Audiolibro

    Why Does The Pedlar Sing?

    What Creativity Really Means in Advertising

    de Paul Feldwick ...
    Narrado por Paul Feldwick ...

    Abreviado

    8 hora 28 minutos

    Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological ... Leer más

    $24.99 USD o gratis con Kobo Plus

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  • Audiolibro

    How Great Is Our God

    100 Indescribable Devotions About God and Science

    de Louie Giglio ...
    Narrado por Louie Giglio, Tory Vore, James Vore ...
    Series series Indescribable Kids

    Completo

    4 hora 34 minutos

    Invite children to embark on another adventure to discover more about God and His incredible creation. Based on Louie Giglio's popular messages about science and the Bible,?How Great Is Our God?shows kids the awe-inspiring connection between the natural world and the God who created it.The bestselling children's devotional?Indescribable: 100 Devotions for Kids About God and Science?resonated with ... Leer más

    $20.99 USD

  • More Plants Less Waste

    Plant-based Recipes + Zero Waste Life Hacks with Purpose

    de Max La Manna ...
    DELICIOUS PLANT-BASED RECIPES TO WASTE LESS FOOD!Max La Manna, low waste chef and climate activist, bridges the gap between vegan food and waste-free cooking - inviting us to channel the MORE PLANTS LESS WASTE mindset and discover a stronger purpose in the kitchen and in our daily routines.--Through his viral recipe videos and work with BBC Earth and beyond, Max has inspired hundreds of thousands ... Leer más

    $2.99 USD

  • SHE IS Women in STEAM

    Stories of Women in the field of Science, Technology, Engineering, Arts & Culture, and Mathematics

    “This book showcases the journey of remarkable women who dared to create an inclusive STEM ecosystem in India. It also highlights the need for a robust strategy to address the root causes of and solutions for gender imbalance in STEM, including the unconscious biases that women in science face.”Kanta Singh, Deputy Representative, UN WomenThis book celebrates gender, leadership, and sustainable ... Leer más

    $5.99 USD

  • How Great Is Our God

    100 Indescribable Devotions About God and Science

    de Louie Giglio ...
    Ilustraciones de Nicola Anderson ...
    Series series Indescribable Kids
    Invite children to embark on another adventure to discover more about God and His incredible creation. Based on Louie Giglio's popular messages about science and the Bible,?How Great Is Our God?shows kids the awe-inspiring connection between the natural world and the God who created it.The bestselling children's devotional?Indescribable: 100 Devotions for Kids About God and Science?resonated with ... Leer más

    $10.99 USD

  • Broke Vegan

    Over 100 plant-based recipes that don't cost the earth

    de Saskia Sidey ...
    Series Libro 1 - Broke Vegan
    As seen on TV**'There's something for everyone here... Brilliant recipes... A really clever book' - G**eorgina Hayden, Sunday BrunchWe all want to help do our bit to save the planet by moving towards a plant-based diet, but let's face it: eating vegan can be expensive.With over 100 plant-based recipes using supermarket staples along with hints and tips for making your food go further, Broke Vegan ... Leer más

    $6.99 USD

  • How not to Plan

    66 ways to screw it up

    de APG Ltd ...
    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot ... Leer más

    $8.99 USD

  • Marketing plan for Small Businesses

    The Internet is open for new project!

    de Daniel Nytra ...
    Series Libro 1 - Smart Marketing
    You obtained a manual how to create a simplified marketing plan for your project. It is primarily intended for online marketing. This document is a simple notebook: Update it, edit it and write down your notes, analysis results and ideas into it. Everything presented here contains examples. Should you have any questions, contact me.Since I keep posting articles on this topic on my blog CutSEO.com, ... Leer más

    Gratis

  • The Quick Guide to WordPress and Pinterest: Surviving the Social Media Revolution

    The popularity of Pinterest has taken off, many WordPress theme designs are now becoming more image focused. This means it’s now possible to find themes that actually encourage people to view your images more often. Many of these themes feature a graphic above the content snippet. You have the ability to entice visitors to individual pages based on the images you have.You can incorporate Pinterest ... Leer más

    Gratis