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“paul erker”

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  • Bosch

    History of a Global Enterprise

    de Johannes Bähr, Paul Erker ...
    Traducido por J.A. Underwood ...
    Bosch is a company with a rich history. It stands for important trends of the modern world, such as the motorization of transport or the electrification of the household, and was one of the pioneers of globalization. Its founder Robert Bosch was as well known for his liberal views as he was for the social principles he applied to company management. With this book, Johannes Bähr and Paul Erker ... Leer más

    $33.99 USD

  • NetzWerke

    Die Geschichte der Stadtwerke München

    de Johannes Bähr, Paul Erker ...
    Im Aufbau und in der Entwicklung der kommunalen Versorgung mit Strom, Wasser, Nahverkehr, etc. spiegelt sich die Geschichte einer Stadt. Johannes Bähr und Paul Erker zeigen in einem eindrucksvollen Panorama, wie in München über mehr als zweihundert Jahre hinweg aus bescheidenen Anfängen eine umfassende Versorgungswirtschaft entstand. Es wird deutlich, dass der Aufstieg der Stadt sowohl mit ... Leer más

    $16.99 USD

  • Bosch

    Geschichte eines Weltunternehmens

    de Johannes Bähr, Paul Erker ...
    Bosch ist ein Unternehmen mit einer großen Geschichte. Es steht exemplarisch für wichtige Trends der Moderne, wie die Motorisierung des Verkehrs oder die Elektrifizierung des Haushalts, und zählt zu den Pionieren der Globalisierung. Sein Gründer, Robert Bosch, war ebenso bekannt für seine liberalen Ansichten wie für seine soziale Unternehmensführung. Johannes Bähr und Paul Erker legen die erste ... Leer más

    $33.16 USD

  • Marketinggeschichte

    Die Genese einer modernen Sozialtechnik

    de Hartmut Berghoff, Matthias Bode, Oliver Büttner, Alexander Engel, Paul Erker, Ursula Hansen, Tino Jacobs, Ingo Köhler, Anja Kruke, Gunnar Mau0, Thomas Mergel1, Roman Rossfeld2, Alexander Schug3, Günter Silberer4, Uwe Spiekermann5 ...
    »Marketing is everything«, hieß es 1991 im Harvard Business Review. Dabei war das Marketing zunächst nur ein Instrument, um den Absatz von Produkten wie Schokolade und Waschpulver zu steigern. In diesem Band wird erstmals die Geschichte des Marketings dargestellt, von der Unternehmenspraxis bis zur wissenschaftlichen Theorie, von der Werbung und Demoskopie bis zum Einsatz von Marketing- Techniken ... Leer más

    $35.99 USD

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  • Salt Sugar Fat

    How the Food Giants Hooked Us

    de Michael Moss ...
    “If you had any doubt as to the food industry’s complicity in our obesity epidemic, it will evaporate when you read this book.”—The Washington Post#1 NEW YORK TIMES BESTSELLER • JAMES BEARD AWARD WINNER • In this “propulsively written [and] persuasively argued” (The Boston Globe) exposé, a Pulitzer Prize–winning investigative reporter uncovers an insidious truth: food companies are deliberately ... Leer más

    $8.99 USD

  • Grinding It Out

    The Making of McDonald's

    de Ray Kroc ...
    "He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It OutFew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising ... Leer más

    $9.99 USD

  • The Utopia of Rules

    On Technology, Stupidity, and the Secret Joys of Bureaucracy

    de David Graeber ...
    From the author of the international bestseller Debt: The First 5,000 Years comes a revelatory account of the way bureaucracy rules our livesWhere does the desire for endless rules, regulations, and bureaucracy come from? How did we come to spend so much of our time filling out forms? And is it really a cipher for state violence?To answer these questions, the anthropologist David Graeber—one of ... Leer más

    $13.99 USD

  • Inside Coca-Cola

    A CEO's Secrets on Building the World's Most Popular Brand

    de Neville Isdell, David Beasley ...
    The first book by a Coca-Cola CEO tells the remarkable story of the company's revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to ... Leer más

    $12.99 USD

  • BP - Where Did it All Go Wrong?

    de Paul Andrews ...
    Series Libro 12 - AUK New Authors
    BP - Where did it all go wrong? is a quick-read business biography; it is a history and current breakdown of British Petroleum. The book introduces the reader to BP, how the company was formed, the chequered past it has, and discusses the recent disaster of one of the biggest oil spills in history. The book is skillfully written by Paul Andrews, who interprets many of the more advanced ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • The Partnership

    The Making of Goldman Sachs

    de Charles D. Ellis ...
    The inside story of one of the world?s most powerful financial InstitutionsNow with a new foreword and final chapter, The Partnership chronicles the most important periods in Goldman Sachs?s history and the individuals who built one of the world?s largest investment banks. Charles D. Ellis, who worked as a strategy consultant to Goldman Sachs for more than thirty years, reveals the secrets behind ... Leer más

    $14.99 USD

  • West Point Way of Leadership

    de Larry Donnithorne ...
    West Point has bred more CEOs than any business school, and the leadership skills taught there are truly matters of life and death. Bolder than Sun Tzu, savvier than Gracian -- THE book on learning to lead. ... Leer más

    $12.99 USD

  • The Buyout of America

    How Private Equity Is Destroying Jobs and Killing the American Economy

    de Josh Kosman ...
    An authoritative exposé of the mysterious and potentially dangerous world of private equityFew people realize that the top private equity firms, such as Blackstone Group, Carlyle Group, and Kohlberg Kravis Roberts, have become the nation’s largest employers through the businesses they own. Using leveraged buyouts that load their acquired companies with loans, private equity firms have generated ... Leer más

    Antes $7.99 USD Ahora $4.99 USD