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1 - 12 de 12 resultados para “paul d berger”
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  • Improving the User Experience through Practical Data Analytics

    Gain Meaningful Insight and Increase Your Bottom Line

    de Mike Fritz, Paul D. Berger ...
    Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual ... Leer más

    $44.99 USD

  • Experimental Design

    With Application in Management, Engineering, and the Sciences.

    de Paul D. Berger, Robert E. Maurer, Giovana B. Celli ...
    Series series Mathematics and Statistics (R0)
    This text introduces and provides instruction on the design and analysis of experiments for a broad audience. Formed by decades of teaching, consulting, and industrial experience in the Design of Experiments field, this new edition contains updated examples, exercises, and situations covering the science and engineering practice. This text minimizes the amount of mathematical detail, while still ... Leer más

    $143.99 USD

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  • Theory of Fun for Game Design

    de Raph Koster ...
    Now in full color, the 10th anniversary edition of this classic book takes you deep into the influences that underlie modern video games, and examines the elements they share with traditional games such as checkers. At the heart of his exploration, veteran game designer Raph Koster takes a close look at the concept of fun and why it’s the most vital element in any game.Why do some games become ... Leer más

    $28.99 USD

  • Applied Predictive Modeling

    de Max Kuhn, Kjell Johnson ...
    This text is intended for a broad audience as both an introduction to predictive models as well as a guide to applying them. Non-mathematical readers will appreciate the intuitive explanations of the techniques while an emphasis on problem-solving with real data across a wide variety of applications will aid practitioners who wish to extend their expertise. Readers should have knowledge of basic ... Leer más

    $58.99 USD

  • The UX Book

    Process and Guidelines for Ensuring a Quality User Experience

    de Rex Hartson, Pardha S. Pyla ...
    The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a ... Leer más

    $80.99 USD

  • Letting Go of the Words

    Writing Web Content that Works

    de Janice (Ginny) Redish ...
    Series series Interactive Technologies
    Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. ... Leer más

    $44.99 USD

  • Sketching User Experiences: Getting the Design Right and the Right Design

    de Bill Buxton ...
    Series series Interactive Technologies
    Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood—by both designers and the people with whom they need to work— in order to achieve success with new products and systems. So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, ... Leer más

    $44.99 USD

  • Probability with Martingales

    de David Williams ...
    Probability theory is nowadays applied in a huge variety of fields including physics, engineering, biology, economics and the social sciences. This book is a modern, lively and rigorous account which has Doob's theory of martingales in discrete time as its main theme. It proves important results such as Kolmogorov's Strong Law of Large Numbers and the Three-Series Theorem by martingale techniques, ... Leer más

    $47.99 USD

  • Subject To Change: Creating Great Products & Services for an Uncertain World

    Adaptive Path on Design

    de Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba ...
    To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform ... Leer más

    $14.99 USD

  • A Concise Guide to Market Research

    The Process, Data, and Methods Using IBM SPSS Statistics

    de Marko Sarstedt, Erik Mooi ...
    Series series Business and Management (R0)
    This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.The book describes the theoretical ... Leer más

    $71.99 USD

  • Big and Complex Data Analysis

    Methodologies and Applications

    Edición de S. Ejaz Ahmed ...
    Series series Mathematics and Statistics (R0)
    This volume conveys some of the surprises, puzzles and success stories in high-dimensional and complex data analysis and related fields. Its peer-reviewed contributions showcase recent advances in variable selection, estimation and prediction strategies for a host of useful models, as well as essential new developments in the field.The continued and rapid advancement of modern technology now ... Leer más

    $80.99 USD

  • Augmented Human

    How Technology Is Shaping the New Reality

    de Helen Papagiannis ...
    Augmented Reality (AR) blurs the boundary between the physical and digital worlds. In AR’s current exploration phase, innovators are beginning to create compelling and contextually rich applications that enhance a user’s everyday experiences. In this book, Dr. Helen Papagiannis—a world-leading expert in the field—introduces you to AR: how it’s evolving, where the opportunities are, and where it’s ... Leer más

    $24.99 USD