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  • The Sage Handbook of Political Marketing

    The Sage Handbook of Political Marketing is a comprehensive resource that introduces the theory and practice of political marketing in a global, yet simultaneously localized, world. The practice of political marketing has evolved significantly during the 20th and 21st centuries, adapting to the rise of mass media, marketing communication, advertising, and the web. Traditionally dominated by US, ... Leer más

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  • The House of Forgery in Eighteenth-Century Britain

    de Paul Baines ...
    Series series Routledge Revivals
    Published in 1999, this work offers a balanced interdisciplinary account of literary and criminal forgery as they were practised, constructed and theorized in the 18th century as a corollary of the new documents of the financial revolution: banknotes, bills of exchange and promissory notes. The book surveys the crime and its mythology, placing well-known cases such as that of Dr. William Dodd ... Leer más

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  • The SAGE Handbook of Propaganda

    The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts.As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly ... Leer más

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  • The Poems of Alexander Pope: Volume One

    Edición de Julian Ferraro, Paul Baines ...
    Series series Longman Annotated English Poets
    The Poems of Alexander Pope is a multi-volume edition of the poetry of Alexander Pope (1688–1744) resulting from a thorough reappraisal of his work, from composition through to reception. The annotations and headnotes are full and informative, and the layout is designed to enable the reader to navigate easily between the poems, the record of variants and the editorial commentary. The poems are ... Leer más

    $57.99 USD

  • Alexander Pope

    de Paul Baines ...
    Series series Routledge Guides to Literature
    So many questions surround the key figures in the English literary canon, but most books focus on one aspect of an author's life or work, or limit themselves to a single critical approach. Alexander Pope is a comprehensive, user-friendly guide which:* offers information on Pope's life, contexts and works* outline the major critical issues surrounding his works, from the time they were written to ... Leer más

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  • Public Relations

    Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: ... Leer más

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  • The Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing 1660 - 1789

    The Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing**1660-1789 features coverage of the lives and works of almost 500 notable writers based in the British Isles from the return of the British monarchy in 1660 until the French Revolution of 1789.Broad coverage of writers and texts presents a new picture of 18th-century British authorshipTakes advantage of newly expanded ... Leer más

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  • Audiolibro

    Fundamentals of Marketing, 2nd Edition

    Completo

    16 hora 6 minutos

    How did the start-up dating app CLikD quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career?Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals ... Leer más

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    Spanning Borders, Spanning Cultures

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  • Lobbying for Change

    Find Your Voice to Create a Better Society

    'We need effective citizen-lobbyists – not just likers, followers or even marchers – more than ever. I have no hesitation in lobbying you to read this book.'Bill Emmott, former editor in chief, the EconomistMany democratic societies are experiencing a crisis of faith. Citizens are making clear their frustration with their supposedly representative governments, which instead seem driven by the ... Leer más

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  • A Daughter's Love

    Thomas More & His Dearest Meg

    de John Guy ...
    The Whitbread Award–winning author of Queen of Scots presents a "brilliantly observed" dual biography of Sir Thomas More and his daughter ( The New York Times).Sir Thomas More's life is well known: his opposition to Henry VIII's marriage to Anne Boleyn, his arrest for treason, his execution and martyrdom. Yet a major figure in his life—his beloved daughter Margaret—has been largely airbrushed out ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Platforms, Power, and Politics

    An Introduction to Political Communication in the Digital Age

    Political communication has fundamentally transformed as digital technologies have become increasingly important in everyday life. Technology platforms have become powerful political instruments for world leaders, campaigns, social movements, journalists, and non-governmental organizations. Moreover, they are essential to how people communicate about politics, encounter and share political ... Leer más

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