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1 - 12 de 12 resultados para “patrik wikstrom”
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  • Business Innovation and Disruption in Publishing

    de Robert DeFillippi, Patrik Wikstrom ...
    This is the first volume in a book series examining how organizations in the creative industries respond to disruptive change and how they themselves generate business innovations. The aspiration of this book series is to understand some of the common forces behind the disruptions occurring in so many creative industries today and identifying the most promising strategies and responses by ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • TikTok

    Creativity and Culture in Short Video

    de D. Bondy Valdovinos Kaye, Jing Zeng, Patrik Wikstrom ...
    Series series Digital Media and Society
    Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry.In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and ... Leer más

    $18.00 USD

  • The Music Industry

    Music in the Cloud

    de Patrik Wikström ...
    Series series Digital Media and Society
    Since the first edition was published in 2009, Patrik Wikström's The Music Industry has become a go-to text for students and scholars. This thoroughly updated third edition provides an international overview of the music industry and its future prospects in the world of global entertainment.The music industry has experienced two turbulent decades of immense change brought about in part by the ... Leer más

    $22.00 USD

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  • This is Service Design Thinking

    Basics-Tools-Cases

    Edición de Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Leer más

    $28.99 USD

  • The Greiner Growth Model

    Anticipate crises and adapt to a changing business world

    de 50minutes ...
    Series Libro 3 - Management & Marketing
    Anticipate crises and adapt to a changing business worldThis book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and ... Leer más

    $9.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    de Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Leer más

    $280.99 USD

  • The Communication Strategy Handbook

    Toolkit for Creating a Winning Strategy

    de Frank Körver, Betteke van Ruler ...
    Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic ... Leer más

    $38.99 USD

  • Space Meets Status

    Designing Workplace Performance

    de Jacqueline Vischer ...
    Showing how worker productivity and stress levels are affected by factors such as lighting, ventilation, temperature, noise and layout, this book demonstrates how the technical aspects of human comfort do not always tally with users' perceptions and behaviour. With vivid examples and case studies to illustrate how space is a corporate resource rather than simply overhead, Vischer reveals how ... Leer más

    $55.99 USD

  • Design Management

    Using Design to Build Brand Value and Corporate Innovation

    de Brigitte Borja de Mozota ...
    Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to ... Leer más

    $17.99 USD

  • Advertising Transformed

    The New Rules for the Digital Age

    de Fons Van Dyck ...
    Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works.Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create ... Leer más

    $35.99 USD

  • Design Transitions

    Inspiring Stories. Global Viewpoints. How Design is Changing.

    de Joyce Yee, Emma Jefferies, Lauren Tan ...
    Discover where design practice is today - and where it will take us in the future. Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics. Our journey has taken us across the globe in search of ... Leer más

    $28.99 USD

  • Design: A Business Case

    Thinking, Leading, and Managing by Design

    de Brigitte Borja de Mozota, Steinar Valade-Amland ...
    Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills–to bridge mind and matter, image and identity.Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and ... Leer más

    $12.99 USD