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  • Digital Presences of Organizations

    Series series ISTE Invoiced
    Organizations communicate in complex and various ways, and the context is mainly characterized by the pervasiveness of the digital ecosystem, including the Web, social networks and the Internet of data. However, its information delivery cannot overlook the requirements of multicultural communications at a variety of levels.Digital Presences of Organizations highlights the communication roadblocks ... Leer más

    $136.00 USD

  • Analyzing Websites

    From a cluster of interconnected HTML pages to online service platforms, websites are constantly changing in form and function. These transformations have led, on the one hand, to human and social sciences renewing or inventing analytical methodologies; and on the other hand, to a reconsideration of the practices of non-specialists and digital professionals.The Web factory is equally included on ... Leer más

    $136.00 USD

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  • How PowerPoint Makes You Stupid

    The Faulty Causality, Sloppy Logic, Decontextualized Data, and Seductive Showmanship That Have Taken Over Our Thinking

    Traducido por George Holoch ...
    With over 500 million users worldwide, Microsoft's PowerPoint software has become the ubiquitous tool for nearly all forms of public presentation—in schools, government agencies, the military, and, of course, offices everywhere. In this revealing and powerfully argued book, author Franck Frommer shows us that PowerPoint's celebrated ease and efficiency actually mask a profoundly disturbing but ... Leer más

    $20.99 USD o gratis con Kobo Plus

  • Competitive Inteligence 2.0

    Organization, Innovation and Territory

    Edición de Luc Quoniam ...
    The recent “concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education, organization, territory, etc.This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation ... Leer más

    $177.00 USD

  • Geomarketing

    Methods and Strategies in Spatial Marketing

    Edición de Gérard Cliquet ...
    This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, ... Leer más

    $136.00 USD

  • The New Laws of Love

    Online Dating and the Privatization of Intimacy

    Online dating has become a widespread feature of modern social life. In less than two decades, seeking partners through commercial intermediaries went from being a marginal and stigmatized practice to being a common activity. How can we explain this rapid change and what does it tell us about the changing nature of love and sexuality?In contrast to those who praise online dating as a ... Leer más

    $16.00 USD

  • A Designer's Log

    Case Studies in Instructional Design

    de Michael Power ...
    Series series Issues in Distance Education
    Books and articles on instructional design in online learning abound but rarely do we get such a comprehensive picture of what instructional designers do, how they do it, and the problems they solve as their university changes. Power documents the emergence of an adapted instructional design model for transforming courses from single-mode to dual-mode instruction, making this designer’s log a ... Leer más

    $21.99 USD

  • The Right Not to Use the Internet

    Concept, Contexts, Consequences

    Series series Current Debates in European Integration
    This pioneering collection addresses the prospective fundamental/human right not to use the Internet and the challenges that the non- use of the Internet poses for democracy.As the Internet has increasingly ceased to be a mere option and rather turned into a de facto obligation for anyone who exercises their rights or fulfils duties, these developments bring about profound ramifications for the ... Leer más

    Gratis

  • Digitalizing Consumption

    How devices shape consumer culture

    Series series Routledge Interpretive Marketing Research
    Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.Through a ... Leer más

    $65.99 USD

  • Digital Futures, Digital Transformation

    From Lean Production to Acceluction

    Series series Business and Management (R0)
    This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organization, technology and regulation. As such, it provides a framework for the analysis of digital business transformation and its emerging factors, analyzing twenty-five key trends in terms of their future impact. On ... Leer más

    $53.99 USD

  • Crowdsourcing

    One Step Beyond

    Crowdsourcing is a relatively recent phenomenon that only appeared in 2006, but it continues to grow and diversify (crowdfunding, crowdcontrol, etc.). This book aims to review this concept and show how it leads to the creation of value and new business opportunities.Chapter 1 is based on four examples: the online-banking sector, an informative television channel, the postal sector and the higher ... Leer más

    $142.00 USD

  • The DBA Thesis Project in Practice

    Series series Business Science Institute
    The thesis written in the course of a Doctorate of Business Administration (or DBA) raises many questions for future DBA candidates concerning its specific orientation, content and scope.Given the central role of the thesis project in the process of educating DBA candidates, who will hold a practice-oriented doctoral degree in management, it appeared to be the perfect time to stimulate a ... Leer más

    $18.99 USD