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Primalbranding

Create Belief Systems that Attract Communities

de Patrick Hanlon ...

In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie.What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to ... Leer más

$13.99 USD

In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie.What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to
... Leer más
Exiled From The Tundra

A Teacher's Arctic Memoir

de Patrick Hanlon ...

Exiled From the Tundra is a teacher's account of two years spent working in a remote community of 220 Inuit in the Canadian Arctic. By turns harrowing and uplifting, the story details the challenges the Inuit people face in their settlement and one teacher's effort to contribute to the lives of his students while questioning the school system that he is supposed to represent and serve.Moments ... Leer más

$9.99 USD

Exiled From the Tundra is a teacher's account of two years spent working in a remote community of 220 Inuit in the Canadian Arctic. By turns harrowing and uplifting, the story details the challenges the Inuit people face in their settlement and one teacher's effort to contribute to the lives of his students while questioning the school system that he is supposed to represent and serve.Moments
... Leer más
Audiolibro

Primal Branding

Create Zealots for Your Brand, Your Company, and Your Future

de Patrick Hanlon ...

Narrado por Alan Sklar ...

Completo

7 hora 50 minutos

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, ... Leer más

$16.99 USD

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia,
... Leer más

Audiolibro

The Subtle Art of Not Giving a F*ck

A Counterintuitive Approach to Living a Good Life

de Mark Manson ...

Narrado por Roger Wayne ...

Completo

5 hora 17 minutos

#1 New York Times Bestseller • More than 10 million Copies SoldIn this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be ""positive"" all the time so that we can truly become better, happier people.For decades, we’ve been told that positive thinking is the key to a happy, rich life. ""F**k positivity,"" Mark Manson says. ""Let’s be ... Leer más

$23.99 USD

Disponible también en: eBook

#1 New York Times Bestseller • More than 10 million Copies SoldIn this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be ""positive"" all the time so that we can truly become better, happier people.For decades, we’ve been told that positive thinking is the key to a happy, rich life. ""F**k positivity,"" Mark Manson says. ""Let’s be
... Leer más

Disponible también en: eBook
The Art of Gathering

How We Meet and Why It Matters

de Priya Parker ...

**NATIONAL BESTSELLER"A long overdue and urgent manifesto.” —Seth Godin"Hosts of all kinds, this is a must-read!" —Chris Anderson, owner and curator of TEDAn exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond.**In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and ... Leer más

$9.99 USD

Disponible también en: Audiolibro

**NATIONAL BESTSELLER"A long overdue and urgent manifesto.” —Seth Godin"Hosts of all kinds, this is a must-read!" —Chris Anderson, owner and curator of TEDAn exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond.**In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and
... Leer más

Disponible también en: Audiolibro
The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

de Al Ries, Jack Trout ...

$13.99 USD
The Icarus Deception

How High Will You Fly?

de Seth Godin ...

In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees ... Leer más

$13.99 USD

Disponible también en: Audiolibro

In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees
... Leer más

Disponible también en: Audiolibro
You, Inc.

The Art of Selling Yourself

de Harry Beckwith, Christine Clifford Beckwith ...

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness ... Leer más

$11.99 USD

Disponible también en: Audiolibro

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness
... Leer más

Disponible también en: Audiolibro
Selling the Invisible

A Field Guide to Modern Marketing

de Harry Beckwith ...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, ... Leer más

$10.99 USD

Disponible también en: Audiolibro

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves,
... Leer más

Disponible también en: Audiolibro
It Will Shock You How Much It Never Happened

An Essay from Eating the Dinosaur

de Chuck Klosterman ...

Series series Chuck Klosterman on Media and Culture
Originally collected in Eating the Dinosaur and now available both as a stand-alone essay and in the ebook collection Chuck Klosterman on Media and Culture, this essay is about advertising. ... Leer más

$0.99 USD

Originally collected in Eating the Dinosaur and now available both as a stand-alone essay and in the ebook collection Chuck Klosterman on Media and Culture, this essay is about advertising.
... Leer más
Confessions of a Public Speaker

de Scott Berkun ...

In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. ... Leer más

$10.99 USD

Disponible también en: Audiolibro

In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone.
... Leer más

Disponible también en: Audiolibro
The Ten Faces of Innovation

IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

de Tom Kelley, Jonathan Littman ...

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill ... Leer más

$14.99 USD

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill
... Leer más

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Primalbranding

Exiled From The Tundra

Primal Branding

La gente que leyó estos también disfrutó

The Subtle Art of Not Giving a F*ck

The Art of Gathering

The 22 Immutable Laws of Marketing

The Icarus Deception

You, Inc.

Selling the Invisible

It Will Shock You How Much It Never Happened

Confessions of a Public Speaker

The Ten Faces of Innovation

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