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The 12 Powers of a Marketing Leader

How to Succeed by Building Customer and Company Value

de Thomas Barta, Patrick Barwise ...

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this ... Leer más

$9.99 USD

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this
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The War Against the BBC

How an Unprecedented Combination of Hostile Forces Is Destroying Britain's Greatest Cultural Institution... And Why You Should Care

de Peter York, Patrick Barwise ...

There's a war on against the BBC. It is under threat as never before. And if we lose it, we won't get it back.The BBC is our most important cultural institution, our best-value entertainment provider, and the global face of Britain. It's our most trusted news source in a world of divisive disinformation. But it is facing relentless attacks by powerful commercial and political enemies, including ... Leer más

$14.99 USD

Disponible también en: Audiolibro

There's a war on against the BBC. It is under threat as never before. And if we lose it, we won't get it back.The BBC is our most important cultural institution, our best-value entertainment provider, and the global face of Britain. It's our most trusted news source in a world of divisive disinformation. But it is facing relentless attacks by powerful commercial and political enemies, including
... Leer más

Disponible también en: Audiolibro
Strategic Decisions

Edición de Vassilis Papadakis, Patrick Barwise ...

Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging strategies; they can be a major source of organizational learning; they play an important part in the ... Leer más

$143.99 USD

Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging strategies; they can be a major source of organizational learning; they play an important part in the
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Audiolibro

The War Against the BBC

How an Unprecedented Combination of Hostile Forces Is Destroying Britain's Greatest Cultural Institution... And Why You Should Care

de Patrick Barwise, Peter York ...

Narrado por Neil Gardner ...

Completo

9 hora 59 minutos

Brought to you by Penguin.The BBC is a central part of British life, shared culture and international standing. It is the British public's most important and trusted news provider in a world of global fake news; a hugely popular, low-cost source of universally available information, education and entertainment - watched and listened to by most people for at least a couple of hours every day, ... Leer más

$17.99 USD

Disponible también en: eBook

Brought to you by Penguin.The BBC is a central part of British life, shared culture and international standing. It is the British public's most important and trusted news provider in a world of global fake news; a hugely popular, low-cost source of universally available information, education and entertainment - watched and listened to by most people for at least a couple of hours every day,
... Leer más

Disponible también en: eBook
Audiolibro

The 12 Powers of a Marketing Leader

How to Succeed by Building Customer and Company Value

de Thomas Barta, Patrick Barwise ...

Completo

6 hora 37 minutos

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this ... Leer más

$19.99 USD

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this
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Democracy for Sale

Dark Money and Dirty Politics

de Peter Geoghegan ...

The Sunday Times bestseller.'A compulsively readable, carefully researched account of how a malignant combination of rightwing ideology, secretive money (much of it from the US) and weaponisation of social media have shaped contemporary British (and to a limited extent, European) politics... Remarkable' Observer, Book of the WeekDemocracy is in crisis, and unaccountable and untraceable flows of ... Leer más

$12.99 USD

Disponible también en: Audiolibro

The Sunday Times bestseller.'A compulsively readable, carefully researched account of how a malignant combination of rightwing ideology, secretive money (much of it from the US) and weaponisation of social media have shaped contemporary British (and to a limited extent, European) politics... Remarkable' Observer, Book of the WeekDemocracy is in crisis, and unaccountable and untraceable flows of
... Leer más

Disponible también en: Audiolibro
How Westminster Works . . . and Why It Doesn't

The instant Sunday Times bestseller from the ultimate political insider

de Ian Dunt ...

Why do some prime ministers manage to get things done, while others miserably fail? What is a 'special adviser' and how did they take over British political life? And why is the House of Lords more functional than most people think?Most of us have a sense that our political system doesn't seem to work, but struggle to articulate exactly why. And for good reason: our political and financial ... Leer más

$5.99 USD

Disponible también en: Audiolibro

Why do some prime ministers manage to get things done, while others miserably fail? What is a 'special adviser' and how did they take over British political life? And why is the House of Lords more functional than most people think?Most of us have a sense that our political system doesn't seem to work, but struggle to articulate exactly why. And for good reason: our political and financial
... Leer más

Disponible también en: Audiolibro
The Five Giants [New Edition]

A Biography of the Welfare State

de Nicholas Timmins ...

A TIMES POLITICAL BOOK OF THE YEARA LONGMAN/HISTORY TODAY BOOK OF THE YEARThe award-winning history of the British Welfare State –now fully revised and updated for the 21st Century.‘A masterpiece’ Sunday TimesGiant Want. Giant Disease. Giant Ignorance. Giant Squalor. Giant Idleness.These were the Five Giants that loomed over the post-war reconstruction... ... Leer más

$2.99 USD

A TIMES POLITICAL BOOK OF THE YEARA LONGMAN/HISTORY TODAY BOOK OF THE YEARThe award-winning history of the British Welfare State –now fully revised and updated for the 21st Century.‘A masterpiece’ Sunday TimesGiant Want. Giant Disease. Giant Ignorance. Giant Squalor. Giant Idleness.These were the Five Giants that loomed over the post-war reconstruction...
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Rule Britannia

Brexit and the End of Empire

de Danny Dorling ...

Things fall apart when empires crumble. This time, we think, things will be different. They are not. This time, we are told, we will become great again. We will not. In this new edition of the hugely successful Rule Britannia, Danny Dorling and Sally Tomlinson argue that the vote to leave the EU was the last gasp of the old empire working its way out of the British psyche. Fuelled by a misplaced ... Leer más

$9.99 USD o gratis con Kobo Plus

Things fall apart when empires crumble. This time, we think, things will be different. They are not. This time, we are told, we will become great again. We will not. In this new edition of the hugely successful Rule Britannia, Danny Dorling and Sally Tomlinson argue that the vote to leave the EU was the last gasp of the old empire working its way out of the British psyche. Fuelled by a misplaced
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Posh Boys

How English Public Schools Ruin Britain

de Robert Verkaik ...

‘The latest in the series of powerful books on the divisions in modern Britain, and will take its place on many bookshelves beside Reni Eddo-Lodge’s Why I’m No Longer Talking to White People About Race and Owen Jones’s Chavs.’–Andrew Marr, Sunday Times‘In his fascinating, enraging polemic, Verkaik touches on one of the strangest aspects of the elite schools and their product’s domination of public ... Leer más

$7.99 USD

‘The latest in the series of powerful books on the divisions in modern Britain, and will take its place on many bookshelves beside Reni Eddo-Lodge’s Why I’m No Longer Talking to White People About Race and Owen Jones’s Chavs.’–Andrew Marr, Sunday Times‘In his fascinating, enraging polemic, Verkaik touches on one of the strangest aspects of the elite schools and their product’s domination of public
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Reckless opportunists

Elites at the end of the Establishment

de Aeron Davis, Mick Moran ...

Series series Manchester Capitalism
Aeron Davis takes a close look at the state of elites today. He argues that the Brexit vote and 2017 election outcome are signs of a deeper leadership crisis that has been developing over decades. The great transformations of the 1980s onwards have not only upended societies, they have reshaped elite rule itself. Too many leaders today, regardless of intent, are ignorant, precarious, rootless and ... Leer más

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Aeron Davis takes a close look at the state of elites today. He argues that the Brexit vote and 2017 election outcome are signs of a deeper leadership crisis that has been developing over decades. The great transformations of the 1980s onwards have not only upended societies, they have reshaped elite rule itself. Too many leaders today, regardless of intent, are ignorant, precarious, rootless and
... Leer más
Out of Print

Newspapers, Journalism and the Business of News in the Digital Age

de Professor George Brock ...

News and journalism are in the midst of upheaval: shifts such as declining print subscriptions and rising website visitor numbers are forcing assumptions and practices to be rethought from first principles. The internet is not simply allowing faster, wider distribution of material: digital technology is demanding transformative change. Out of Print analyzes the role and influence of newspapers in ... Leer más

$37.99 USD

News and journalism are in the midst of upheaval: shifts such as declining print subscriptions and rising website visitor numbers are forcing assumptions and practices to be rethought from first principles. The internet is not simply allowing faster, wider distribution of material: digital technology is demanding transformative change. Out of Print analyzes the role and influence of newspapers in
... Leer más

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“patrick barwise”

The 12 Powers of a Marketing Leader

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Strategic Decisions

The War Against the BBC

The 12 Powers of a Marketing Leader

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Democracy for Sale

How Westminster Works . . . and Why It Doesn't

The Five Giants [New Edition]

Rule Britannia

Posh Boys

Reckless opportunists

Out of Print

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