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1 - 12 de 12 resultados para “pascal le masson”
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  • Design Theory

    Methods and Organization for Innovation

    de Pascal Le Masson, Benoit Weil, Armand Hatchuel ...
    Series series Engineering (R0)
    This textbook presents the core of recent advances in design theory and its implications for design methods and design organization. Providing a unified perspective on different design methods and approaches, from the most classic (systematic design) to the most advanced (C-K theory), it offers a unique and integrated presentation of traditional and contemporary theories in the field.Examining the ... Leer más

    $80.99 USD

  • Strategic Management of Innovation and Design

    de Pascal Le Masson, Benoît Weil, Armand Hatchuel ...
    There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. Experts studying contemporary capitalism also agree that the battle against unemployment and relocations can only be won through innovation. But what kind of innovation is required and what is the best way to manage, steer and organize it? Grounded on experiences of ... Leer más

    $72.99 USD

  • Armand Hatchuel et Benoit Weil - La théorie C-K, un fondement formel aux théorie de l'innovation

    de Pascal le Masson, Chris Mcmahon ...
    Series series Les Grands Auteurs
    Un chapitre sur Armand Hatchuel et Benoit Weil et sur la théorie la théorie C-K1 dont ils sont les auteurs s’imposait : leurs propositions scientifiques sont discutées et publiées dans toutes les communautés qui comptent pour le management de l’innovation. Ce succès tient notamment au parti qu’ils ont pris il y a près de trente ans d’aborder les questions d’innovation à partir de l’activité ... Leer más

    $4.99 USD

  • Armand Hatchuel et Benoit Weil - La théorie C-K, un fondement formel aux théories de l'innovation

    de Chris Mcmahon, Pascal le Masson ...
    Series series Les Grands Auteurs
    Un chapitre sur Armand Hatchuel et Benoit Weil et sur la théorie la théorie C-K dont ils sont les auteurs s’imposait : leurs propositions scientifiques sont discutées et publiées dans toutes les communautés qui comptent pour le management de l’innovation. Leurs travaux embrassent les aspects les plus fondamentaux des raisonnements génératifs, les aspects neuro-psychologiques de la création, les ... Leer más

    $4.99 USD

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  • Strategy Safari

    A Guided Tour Through The Wilds of Strategic Mangament

    de Bruce Ahlstrand, Joseph Lampel, Henry Mintzberg ...
    Strategy Safari, the international bestseller on business strategy by leading management thinker Henry Mintzberg and his colleagues Bruce Ahlstrand and Joseph Lampel, is widely considered a classic work in the field.No other book synthesizes the entire history and evolution of strategic management in so lively and entertaining a fashion. Since the initial publication of Strategy Safari, managers, ... Leer más

    $15.99 USD

  • Simply Managing

    What Managers Do — and Can Do Better

    de Henry Mintzberg ...
    The Essence of Managing Henry Mintzberg appreciates that managers are busy people. So he has taken his classic book Managing, done some updating, and distilled its essence into a lean 176 pages of text. The essence of the book remains the same: what Mintzberg learned from observing twenty-nine managers in settings ranging from a refugee camp to a symphony orchestra. Simply Managing considers the ... Leer más

    $15.99 USD

  • Rotman on Design

    The Best on Design Thinking from Rotman Magazine

    Edición de Roger Martin, Karen Christensen ...
    Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer ... Leer más

    $44.99 USD

  • Rise and Fall of Strategic Planning

    de Henry Mintzberg ...
    In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the press that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg concludes that the term is an oxymoron -- that strategy cannot be planned because planning is about analysis ... Leer más

    $14.99 USD

  • Design Management

    Using Design to Build Brand Value and Corporate Innovation

    de Brigitte Borja de Mozota ...
    Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to ... Leer más

    $17.99 USD

  • Understanding Organizations...Finally!

    Structuring in Sevens

    de Henry Mintzberg ...
    The iconic Henry Mintzberg provides a crystal-clear map to the forms and forces that shape all human organizations, synthesizing his fifty years of research.We live in a world of organizations, from our birth in hospitals until our burial by funeral homes. In between, we are educated, employed, entertained, and exasperated by organizations. We had better understand how these strange beasts really ... Leer más

    $21.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Sustainable Customer Experience Design

    Co-creating Experiences in Events, Tourism and Hospitality

    de Bert Smit, Frans Melissen ...
    Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable ... Leer más

    $210.99 USD

  • Copycats

    How Smart Companies Use Imitation to Gain a Strategic Edge

    de Oded Shenkar ...
    In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is ... Leer más

    $21.99 USD o gratis con Kobo Plus