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  • A Concise Handbook of Business Research

    Special Emphasis on Data Analysis Using MS-Excel and R

    This book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel.Apart from the basic concepts of Research Methodology, the book contains an additional chapter on improving academic writing. It contains important details on plagiarism, citation and ... Leer más

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  • Issues & Challenges of Quality Management faced by MSMEs

    Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: With the increase in quality consciousness and expectations of the customers around the world, Medium, Small and Micro Enterprises (MSMEs) in India are also trying to keep-up with them by improving the quality of their products. This paper is an assessment of ... Leer más

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    Statistics for data-driven business decisions and risk management in e-commerce

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  • The Sharing Economy

    The End of Employment and the Rise of Crowd-Based Capitalism

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  • No Ordinary Disruption

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  • The Solution Revolution

    How Business, Government, and Social Enterprises Are Teaming Up to Solve Society's Toughest Problems

    Government Alone Can’t Solve Society’s Biggest ProblemsWorld hunger. Climate change. Crumbling infrastructure. It’s clear that in today’s era of fiscal constraints and political gridlock, we can no longer turn to government alone to tackle these and other towering social problems. What’s required is a new, more collaborative and productive economic system. The Solution Revolution brings hope ... Leer más

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  • Global Marketing, Global Edition

    Learn and develop skills involving strategic global marketing decision-makingGlobal Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide ... Leer más

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  • Marketing Research with IBM® SPSS Statistics

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    Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step ... Leer más

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  • Data for the Public Good

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    As we move into an era of unprecedented volumes of data and computing power, the benefits aren't for business alone. Data can help citizens access government, hold it accountable and build new services to help themselves.Simply making data available is not sufficient. The use of data for the public good is being driven by a distributed community of media, nonprofits, academics and civic advocates ... Leer más

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  • Surveys In Social Research

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    David de Vaus' classic text Surveys in Social Research provides clear advice on how to plan, conduct and analyse social surveys. It emphasises the links between theory and research, the logic and interpretation of statistics and the practices of social research. This sixth edition has been completely revised and updated, and contains new examples, data and extensive lists of web resources.As well ... Leer más

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  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated ... Leer más

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  • Statistics for Data Science

    Leverage the power of statistics for Data Analysis, Classification, Regression, Machine Learning, and Neural Networks

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