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幸褔不敗煮意：60道經典意大利料理

de Mrs P's Kitchen ...

意大利人瘋狂迷戀咖啡？街頭玻璃窗內掛得琳琅滿目的醃肉，其實深藏學問﹗意大利料理味道濃郁，材料簡單，隨性，不花巧的擺盤……做出讓人捧腹滿足的食物，是意大利的料理精神﹗食物，被意大利人珍而重之；代代相傳的家庭食譜，是他們幸褔的來源。沙拉 + 小吃 + 麵包 + 薄餅 + 意粉 + 意大利飯 + 肉類 + 燉菜 + 甜品60道精選意大利經典家常料理，從起源故事、食譜分享到飲食文化，跟你細味品嚐。【花千樹出版有限公司】 ... Leer más

$8.99 USD

意大利人瘋狂迷戀咖啡？街頭玻璃窗內掛得琳琅滿目的醃肉，其實深藏學問﹗意大利料理味道濃郁，材料簡單，隨性，不花巧的擺盤……做出讓人捧腹滿足的食物，是意大利的料理精神﹗食物，被意大利人珍而重之；代代相傳的家庭食譜，是他們幸褔的來源。沙拉 + 小吃 + 麵包 + 薄餅 + 意粉 + 意大利飯 + 肉類 + 燉菜 + 甜品60道精選意大利經典家常料理，從起源故事、食譜分享到飲食文化，跟你細味品嚐。【花千樹出版有限公司】
... Leer más
Integrated Brand Marketing and Measuring Returns

Edición de P. Kitchen ...

Series series Business and Management (R0)
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. ... Leer más

$49.99 USD

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
... Leer más
The Dominant Influence of Marketing in the 21st Century

The Marketing Leviathan

Edición de P. Kitchen ...

Series series Business and Management (R0)
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?' ... Leer más

$49.99 USD

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
... Leer más

Hunters of Dune

de Brian Herbert, Kevin J. Anderson ...

Series Libro 4 - Dune
The seventh book—and part one in the compelling conclusion**—**of Frank Herbert's Dune series, one of the grandest epics in the annals of imaginative literature. Selling millions of copies worldwide, the series is science fiction's answer to The Lord of the Rings, a brilliantly imaginative epic of high adventure, unforgettable characters, and immense scope.Hunters of Dune and the concluding volume ... Leer más

$12.99 USD

Disponible también en: Audiolibro

The seventh book—and part one in the compelling conclusion**—**of Frank Herbert's Dune series, one of the grandest epics in the annals of imaginative literature. Selling millions of copies worldwide, the series is science fiction's answer to The Lord of the Rings, a brilliantly imaginative epic of high adventure, unforgettable characters, and immense scope.Hunters of Dune and the concluding volume
... Leer más

Disponible también en: Audiolibro
Scoring Points

How Tesco Continues to Win Customer Loyalty

de Clive Humby, Terry Hunt, Tim Phillips ...

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated ... Leer más

$41.99 USD

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated
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Hug Your Haters

How to Embrace Complaints and Keep Your Customers

de Jay Baer ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

$14.99 USD

Disponible también en: Audiolibro

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints.
... Leer más

Disponible también en: Audiolibro
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

Reinventing Your Company in a Customer-Driven Marketplace

de Sean Moffitt, Mike Dover, Don Tapscott ...

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p ... Leer más

$29.99 USD

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p
... Leer más
Marketing Metaphoria

What Deep Metaphors Reveal About the Minds of Consumers

de Gerald Zaltman, Lindsay H. Zaltman ...

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success ... Leer más

$21.99 USD o gratis con Kobo Plus

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success
... Leer más
Can't Buy Me Like

How Authentic Customer Connections Drive Superior Results

de Bob Garfield, Doug Levy ...

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's ... Leer más

$5.99 USD

Disponible también en: Audiolibro

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's
... Leer más

Disponible también en: Audiolibro
Marketing Database Analytics

Transforming Data for Competitive Advantage

de Andrew D. Banasiewicz ...

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the ... Leer más

$95.99 USD

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the
... Leer más
The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

de Robert J. Hamper ...

THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of ... Leer más

$32.99 USD

THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of
... Leer más
A Crowdfunder's Strategy Guide

Build a Better Business by Building Community

de Jamey Stegmaier ...

More Than MoneyJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community ... Leer más

$17.99 USD

Disponible también en: Audiolibro

More Than MoneyJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community
... Leer más

Disponible también en: Audiolibro

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幸褔不敗煮意：60道經典意大利料理

Integrated Brand Marketing and Measuring Returns

The Dominant Influence of Marketing in the 21st Century

La gente que leyó estos también disfrutó

Hunters of Dune

Scoring Points

Hug Your Haters

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

Marketing Metaphoria

Can't Buy Me Like

Marketing Database Analytics

The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

A Crowdfunder's Strategy Guide

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